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Stopover destination image : using the repertory test to identify salient attributes
Pike, Steven; Kotsi, Filareti - In: Tourism management perspectives : TMP 18 (2016), pp. 68-73
Persistent link: https://www.econbiz.de/10011487014
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Stopover destination attractiveness : a quasi-experimental approach
Pike, Steven; Pontes, Nicolas; Kotsi, Filareti - In: Journal of destination marketing & management 19 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012548294
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Consumer-based brand equity (CBBE) in the context of an international stopover destination : perceptions of Dubai in France and Australia
Kotsi, Filareti; Pike, Steven; Gottlieb, Udo - In: Tourism management : research, policies, practice 69 (2018), pp. 297-306
Persistent link: https://www.econbiz.de/10011903498
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Stopover destination image : perceptions of Dubai, United Arab Emirates, among French and Australian travellers
Pike, Steven; Kotsi, Filareti - In: Journal of travel and tourism marketing 35 (2018) 9, pp. 1160-1174
Persistent link: https://www.econbiz.de/10011942054
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Destination brand positions of a competitive set of near-home destinations
Pike, Steven - In: Tourism management : research, policies, practice 30 (2009) 6, pp. 857-866
Persistent link: https://www.econbiz.de/10003892192
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Destination marketing : an integrated marketing communication approach
Pike, Steven - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10003586604
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Destination positioning opportunities using personal values : elicited through the Repertory Test with Laddering Analysis
Pike, Steven - In: Tourism management : research, policies, practice 33 (2012) 1, pp. 100-107
Persistent link: https://www.econbiz.de/10009354596
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Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market
Pike, Steven; Bianchi, Constanza; Kerr, Gayle; Patti, … - In: International marketing review 27 (2010) 4, pp. 434-449
Persistent link: https://www.econbiz.de/10008696653
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Visitor relationship orientation of destination marketing organizations
Pike, Steven; Murdy, Samantha; Lings, Ian - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 4, pp. 443-453
Persistent link: https://www.econbiz.de/10009247529
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Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven; Bianchi, Constanza - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 1, pp. 114-134
Persistent link: https://www.econbiz.de/10011430471