Narrow search
Showing 1 - 10 of 109
Cover Image
Lovemarks : the future beyond brands
Roberts, Kevin W. S. - 2005 - 2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
Cover Image
Fashion brands : branding style from Armani to Zara
Tungate, Mark - 2008 - 2. ed.
Persistent link: https://www.econbiz.de/10004911815
Cover Image
Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M. - 2006
Persistent link: https://www.econbiz.de/10004474985
Cover Image
The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne - 2006
Persistent link: https://www.econbiz.de/10004869013
Cover Image
Concepting : creating successful brands in a communication-oriented era
Rijkenberg, Jan - 2001
Persistent link: https://www.econbiz.de/10004831296
Cover Image
Brand hijack : marketing without marketing
Wipperfürth, Alex - 2005
Persistent link: https://www.econbiz.de/10004824911
Cover Image
Brand risk : adding risk literacy to brand management
Abrahams, David - 2008
Persistent link: https://www.econbiz.de/10004900024
Cover Image
Brand Hollywood : selling entertainment in a global media age
Grainge, Paul - 2008
Persistent link: https://www.econbiz.de/10004894280
Cover Image
Rationale Erwartungen : Implikationen für Identifikation und Schätzung interdependenter ökonometrischer Modelle
Hünting, Josef - 1995
Persistent link: https://www.econbiz.de/10000544680
Cover Image
Kuppelproduktion : eine theoretische und empirische Analyse am Beispiel der chemischen Industrie
Müller-Fürstenberger, Georg - 1995
Persistent link: https://www.econbiz.de/10000546085