Purpose - In 2009, U.S. coupons set a new record of 367 billion coupons distributed. Yet, while coupon distribution is on the rise, redemption rates remain below 1%. This article shows how recognizing context variables, such as proximity, weather, part of town and financial incentives interplay...

Consumer preferences about locally grown foods have been studied principally as they concern meals consumed in the home, while knowledge about consumptions outside the home is still fragmented. Studying the relationship between local foods and out of the home consumptions instead proves...

In diesem Diskussionsbeitrag wird zunächst eine Reihe unterschiedlicher Definitionen für das Phänomen Sharing Economy aus der wissenschaftlichen Literatur analysiert. In diesem Schritt wurden die Technologische Umsetzung, Organisationsform der Plattform, der Umgang mit Verfügungsrechten, die...