//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Developing countries"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Enabling consumer and entrepre...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Developing countries
Subsistence economy
32
Subsistenzwirtschaft
32
Consumer behaviour
28
Konsumentenverhalten
28
India
17
Indien
17
Market research
14
Marktforschung
14
Entwicklungsländer
12
Analphabetismus
10
Entrepreneurship
10
Illiteracy
10
USA
10
United States
10
Entrepreneurship approach
9
Poverty
8
Armut
7
Messung
7
Nachhaltige Entwicklung
7
Sustainable development
7
Theorie
7
Theory
7
poverty
7
Marketing management
6
Marketingmanagement
6
Measurement
6
Armutsbekämpfung
5
Business start-up
5
Experiment
5
Poverty reduction
5
Product information
5
Produktinformation
5
Unternehmensgründung
5
subsistence marketplaces
5
Feldforschung
4
Field research
4
Low income
4
Marketing
4
Niedrigeinkommen
4
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
9
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Collection of articles of several authors
3
Sammelwerk
3
Aufsatz im Buch
2
Aufsatzsammlung
2
Book section
2
Arbeitspapier
1
Conference proceedings
1
Graue Literatur
1
Konferenzschrift
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
12
Author
All
Viswanathan, Madhu
11
Khare, Apoorv
2
Rosa, Jose Antonio
2
Varman, Rohit
2
Venugopal, Srinivas
2
Belk, Russell W.
1
Ghoshal, Tanuka
1
Jung, Kiju
1
Karnani, Aneel Gobindram
1
Nakata, Cheryl
1
Ritchie, Robin
1
Rosa, José da
1
Sreekumar, Arun
1
Sridharan, Srinivas
1
Venkatesan, Ravi
1
more ...
less ...
Published in...
All
Advances in international management
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
Journal of global marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing theory
1
Next generation business strategies for the base of the pyramid : new approaches for building mutual value
1
Product and market development for subsistence marketplaces
1
Working paper / National Council of Applied Economic Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
Saved in:
2
Product and market development for subsistence marketplaces
Rosa, Jose Antonio
(
ed.
);
Viswanathan, Madhu
(
contributor
)
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003449636
Saved in:
3
A microlevel approach to understanding BoP marketplaces
Viswanathan, Madhu
- In:
Next generation business strategies for the base of the …
,
(pp. 129-164)
.
2011
Persistent link: https://www.econbiz.de/10008840684
Saved in:
4
Product and market development for subsistence marketplaces : consumption and entrepreneurship beyond literacy and resource barriers
Viswanathan, Madhu
;
Rosa, Jose Antonio
- In:
Product and market development for subsistence marketplaces
,
(pp. 1-17)
.
2007
Persistent link: https://www.econbiz.de/10003521933
Saved in:
5
Marketing interactions in subsistence marketplaces : a bottom-up approach to designing public policy
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Ritchie, Robin
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10009679234
Saved in:
6
From impactful research to sustainable innovations for subsistence marketplaces
Nakata, Cheryl
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1655-1657
Persistent link: https://www.econbiz.de/10009683176
Saved in:
7
Special issue: Sustainable innovations for subsistence marketplaces
Viswanathan, Madhu
(
contributor
)
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1655-1748
Persistent link: https://www.econbiz.de/10009683178
Saved in:
8
How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu
;
Sreekumar, Arun
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
Saved in:
9
The subsistence marketplaces approach to poverty : lications for marketing theory
Venugopal, Srinivas
;
Viswanathan, Madhu
- In:
Marketing theory
17
(
2017
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10011824998
Saved in:
10
Subalterns, empowerment and the failed imagination of markets
Khare, Apoorv
;
Varman, Rohit
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1593-1602
Persistent link: https://www.econbiz.de/10011854428
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->