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The evolution of services marketing, hospitality marketing and building the constituency model for hospitality marketing
Baker, Melissa A.; Magnini, Vincent P. - In: International journal of contemporary hospitality management 28 (2016) 8, pp. 1510-1534
Persistent link: https://www.econbiz.de/10011613932
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The psychological effects of foreign-language restaurant signs on potential diners
Magnini, Vincent P.; Miller, Todd; Kim, Peter Beomcheol - In: Journal of hospitality & tourism research : JHTR ; the … 35 (2011) 1, pp. 24-44
Persistent link: https://www.econbiz.de/10008909480
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An examination of consumer sentiment toward offshored services
Thelen, Shawn T.; Yoo, Boonghee; Magnini, Vincent P. - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 270-289
Persistent link: https://www.econbiz.de/10009124108
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The effect of brand popularity statements on consumers' purchase intentions : the role of instrumental attitudes toward the act
Magnini, Vincent P.; Karande, Kiran; Singal, Manisha; … - In: International journal of hospitality management 34 (2013), pp. 160-168
Persistent link: https://www.econbiz.de/10009766716