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~subject:"Dienstleistungsqualität"
~subject:"Preismanagement"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
~type_genre:"Konferenzbeitrag"
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Dienstleistungsqualität
Preismanagement
Konsumentenverhalten
52,230
Consumer behaviour
52,227
Beziehungsmarketing
7,262
Relationship marketing
7,262
Markenführung
7,035
Brand management
7,034
Markenimage
5,971
Brand image
5,958
Brand
5,117
Markenartikel
5,095
Theory
4,794
Theorie
4,792
Customer satisfaction
4,773
Kundenzufriedenheit
4,772
Online retailing
4,223
Online-Handel
4,223
Social Web
3,923
Social web
3,923
USA
3,827
United States
3,814
Service quality
3,794
Online-Marketing
3,712
Internet marketing
3,708
Youth
3,467
Jugendliche
3,430
Einzelhandel
3,243
Retail trade
3,213
Werbewirkung
2,983
Advertising effects
2,972
Emotion
2,708
Electronic Commerce
2,673
E-commerce
2,640
Experiment
2,417
Viral marketing
2,319
Virales Marketing
2,319
Advertising
2,305
Werbung
2,292
Deutschland
2,139
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2,053
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Article
5,441
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Hochschulschrift
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5,445
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Bibliografie enthalten
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Fallstudie
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Konferenzschrift
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5,515
German
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Mattila, Anna S.
34
Han, Heesup
31
Prentice, Catherine
17
Grewal, Dhruv
15
Line, Nathaniel D.
15
McColl-Kennedy, Janet R.
14
Balaji, M. S.
13
Hyun, Sunghyup Sean
13
Sharma, Piyush
13
Bilgihan, Anil
12
Gong, Taeshik
12
Jang, Soocheong
12
Klaus, Philipp
12
Monroe, Kent B.
12
Prybutok, Victor R.
12
Hanks, Lydia
11
Miao, Li
11
Roth, Stefan
11
Sreejesh, S.
11
Gursoy, Dogan
10
Gustafsson, Anders
10
Kukar-Kinney, Monika
10
Pandey, Neeraj
10
Quach, Sara
10
Spann, Martin
10
Voorhees, Clay M.
10
Ali, Faizan
9
Chen, Ying-Ju
9
Herrmann, Andreas
9
Natter, Martin
9
Wong, IpKin Anthony
9
Xu, Xun
9
Amin, Muslim
8
Bujisic, Milos
8
Harun, Ahasan
8
Hollebeek, Linda D.
8
Kim, Woo Gon
8
Noone, Breffni M.
8
Park, Jungkun
8
Qu, Hailin
8
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Universität Mannheim
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Ernst-Moritz-Arndt-Universität Greifswald
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Verlag Dr. Kovač
2
Books on Demand GmbH <Norderstedt>
1
Christian-Albrechts-Universität zu Kiel
1
Eberhard Karls Universität Tübingen
1
Eric Cuvillier <Firma>
1
Friedrich-Schiller-Universität Jena
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Institutet för Ekonomisk Forskning <Lund>
1
Logos Verlag Berlin
1
Nomos Verlagsgesellschaft
1
Otto-Friedrich-Universität Bamberg
1
Technische Universität Hamburg
1
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Published in...
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Journal of retailing and consumer services
301
International journal of hospitality management
212
Journal of business research : JBR
179
The journal of services marketing
109
International journal of contemporary hospitality management
83
Journal of hospitality marketing & management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of revenue and pricing management
74
Journal of travel and tourism marketing
69
Services marketing quarterly
68
The service industries journal
65
Journal of retailing
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Cogent business & management
49
Journal of service research : JSR
49
European journal of operational research : EJOR
48
Journal of air transport management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
45
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
42
Tourism management : research, policies, practice
41
International journal of industrial organization
40
Psychology & marketing
40
International journal of production economics
38
Journal of marketing
37
Manufacturing & service operations management : M & SOM
37
Asia Pacific journal of marketing and logistics
36
European journal of marketing : EJM
36
Service business
36
Journal of the Academy of Marketing Science
35
The journal of product & brand management
35
Journal of service management
33
Operations research
32
Journal of strategic marketing
30
The international journal of bank marketing : IJBM
29
International journal of quality and service sciences
28
International journal of electronic marketing and retailing : IJEMR
27
International journal of services and operations management
27
International journal of services, economics and management
26
Journal of service research
26
The TQM journal : the international review of organizational improvement
26
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ECONIS (ZBW)
5,665
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1
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date (oldest first)
1
Factors influencing purchase intention of store brands in organised
fashion
retail
Gandhi, Aradhana
;
Bhattacharya, Sonali
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 414-430
Persistent link: https://www.econbiz.de/10012669855
Saved in:
2
Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan
;
Kim, Minjeong
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
Saved in:
3
Examining the service value chain of
hypermarket
retail
brand
value in Malaysia
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of services and operations management
34
(
2019
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10012159145
Saved in:
4
Switching intentions : a case of Saudi Arabian hypermarkets
Jabeen, Samrena
;
Abu Bakar bin Abdul Hamid
;
Ur Rehman, Saif
- In:
International journal of economics and financial issues …
5
(
2015
)
1
,
pp. 215-222
Persistent link: https://www.econbiz.de/10011661399
Saved in:
5
Pricing policies that protect your
brand
: how to prevent unauthorized discounting
Israeli, Ayelet
;
Zelek, Eugene F. <Jr.>
- In:
Harvard business review : HBR
98
(
2020
)
2
,
pp. 76-83
Persistent link: https://www.econbiz.de/10012288872
Saved in:
6
The role of culture for pricing luxury
fashion
brands
Hornig, Tobias
;
Fischer, Marc
;
Schollmeyer, Thomas
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 118-130
Persistent link: https://www.econbiz.de/10009750435
Saved in:
7
Using consumer empowerment to increase the effectiveness of price discounts
Aigner, Andreas
;
Wilken, Robert
;
Geisendorf, Sylvie
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 48-63
Persistent link: https://www.econbiz.de/10012003368
Saved in:
8
Should a lower-price service offer a full-satisfaction guarantee?
Wong, Jehn-yih
;
Tsaur, Sheng-hshiung
;
Wang, Chih-hung
- In:
The service industries journal
29
(
2009
)
9/10
,
pp. 1261-1272
Persistent link: https://www.econbiz.de/10003914873
Saved in:
9
Essays on pricing contracts
Lim, Noah
-
2005
Persistent link: https://www.econbiz.de/10003946300
Saved in:
10
To divide or not to divide? : the impact of partitioned pricing on the informational and sacrifice effects of price
Völckner, Franziska
;
Rühle, Alexander
;
Spann, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 719-730
Persistent link: https://www.econbiz.de/10009579976
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