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~subject:"Dienstleistungsqualität"
~subject:"Social web"
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Dienstleistungsqualität
Social web
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Theorie
9,847
Theory
9,665
Brand management
9,483
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9,217
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9,024
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5,472
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5,465
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4,904
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4,600
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4,558
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4,548
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4,381
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4,379
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4,328
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3,772
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3,583
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3,474
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Han, Heesup
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22
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22
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20
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19
Dwivedi, Yogesh Kumar
18
Bilgihan, Anil
17
Law, Chun Hung Roberts
16
Balaji, M. S.
15
Flavián Blanco, Carlos
15
Line, Nathaniel D.
15
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15
Quach, Sara
15
Rita, Paulo
15
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14
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14
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13
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13
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13
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13
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12
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12
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12
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11
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11
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11
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11
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Dholakia, Utpal M.
10
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10
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1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Bayerische Landeszentrale für Neue Medien
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Books on Demand GmbH <Norderstedt>
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Center of Market Oriented Product and Production Management
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Consumer Satisfaction, Dissatisfaction, and Complaining Behavior <3, 1978, Chicago, Ill.>
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1
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1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
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Journal of retailing and consumer services
398
Journal of business research : JBR
340
International journal of hospitality management
221
The journal of services marketing
122
International journal of internet marketing and advertising : IJIMA
99
Journal of hospitality marketing & management
99
International journal of contemporary hospitality management
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
96
Journal of travel and tourism marketing
93
Cogent business & management
81
Technological forecasting & social change : an international journal
81
The service industries journal
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Psychology & marketing
69
Services marketing quarterly
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
The journal of product & brand management
65
Journal of internet commerce
64
Tourism management : research, policies, practice
61
International journal of electronic marketing and retailing : IJEMR
60
Asia Pacific journal of marketing and logistics
57
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
Journal of marketing communications
53
International journal of consumer studies
52
The journal of brand management : an international journal
51
Journal of promotion management : innovations in planning and applied research
50
Journal of service research : JSR
50
International journal of advertising : the review of marketing communications
48
Service business
48
Journal of marketing
47
Journal of strategic marketing
47
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
46
Journal of the Academy of Marketing Science
46
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
45
Journal of air transport management
44
Journal of service management
44
International journal of business information systems : IJBIS
43
Marketing intelligence & planning
43
Journal of electronic commerce research : JECR
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
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ECONIS (ZBW)
9,131
EconStor
3
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1
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9,134
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date (oldest first)
1
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
2
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
3
Effects of social media marketing and selected marketing constructs on stages of
brand
loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
4
Understanding the social consumer
fashion
brand
engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
5
Brand
community and its impact on
brand
love and repurchase intention in the
fashion
industry context
Al Khasawneh, Mohammad Hamdi
;
Eid, Dana
;
Safi, Farah
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 88-110
Persistent link: https://www.econbiz.de/10013258245
Saved in:
6
User engagement in social media : an explorative study of Swedish
fashion
brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
7
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
8
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
9
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
10
Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan
;
Kim, Minjeong
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
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