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Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai; Haverila, Matti; McLaughlin, Caitlin - In: Journal of consumer marketing 39 (2022) 2, pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
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The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.; Haverila, Kai; McLaughlin, Caitlin - In: International journal of electronic marketing and … 12 (2021) 4, pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
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Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
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Customer perceptions of value, satisfaction, and loyalty in the social media era : insights from electrical home appliances in an emerging economy
Md Uzir Hossain Uzir; Ishraq Jerin; Abu Bakar bin Abdul … - In: International journal of quality and innovation : IJQI 6 (2022) 2, pp. 190-230
Persistent link: https://www.econbiz.de/10013257353
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Investigating the role of customer brand engagement and relationship quality on brand loyalty : an empirical analysis
Nagaraj, Samala; Singh, Sapna - In: International journal of e-business research : an … 14 (2018) 3, pp. 34-53
Persistent link: https://www.econbiz.de/10011886502
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Antecedents and an outcome of customer engagement with hotel brand community on Facebook
Touni, Reham; Kim, Woo Gon; Choi, Hyung-Min; Ali, … - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 278-299
Persistent link: https://www.econbiz.de/10012201350
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Buffering effects of brand community identification in service failures : the role of customer citizenship behaviors
Mandl, Leonhard; Hogreve, Jens - In: Journal of business research : JBR 107 (2020), pp. 130-137
Persistent link: https://www.econbiz.de/10012156727
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Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures : a framework for international marketers
Dineva, Denitsa; Breitsohl, Jan; Roschk, Holger; … - In: International marketing review 40 (2023) 5, pp. 1112-1133
Persistent link: https://www.econbiz.de/10014470109
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Quality dimensions in online communities influence purchase intentions
Wang, Chung-Yu; Lee, Hsiao-Ching; Liu, Chih-Chung - In: Management decision : MD 55 (2017) 9, pp. 1984-1998
Persistent link: https://www.econbiz.de/10011779017
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Effects of customer experience in engaging in hotels' CSR activities on brand relationship quality and behavioural intention
Lo, Ada - In: Journal of travel and tourism marketing 37 (2020) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10012289316