digital advertising (the “Interim Report”). As a starting point, we are very impressed by the quality of the Interim Report as … it correctly identifies the competition issues raised by digital advertising and accurately discusses the complex … mechanisms involved in digital advertising including real-time bidding (“RTB”). The CMA's analysis is very much in line with our …

Adland in the MENA region : from traditional to digital -- Engaging consumers : on new advertising trends and practices … -- Advertising humor in the MENA region -- Advertising to consumers in a religious season -- Advertising to women in the MENA region … -- Online advertising as a revenue stream for media start-ups in MENA -- Experimenting with democracy : political advertising in …

Digital footprints of the consumers are an invaluable resource for the digital advertising industry. First and third … activities and deliver them personalized content and targeted advertising. However, pervasive personal data collection leads to … privacy violations. With the aim of understanding data privacy issues in digital advertising, this chapter provides an …

activities. One of the popular advertising media among digital natives during the COVID-19 pandemic is digital influencers …. Brands and marketers should use digital advertising and digital influencer in their digital advertising strategy to adapt to … consumer behaviour changes during the COVID-19 pandemic. This study fills the gap in the advertising literature by proposing …