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Are we already living with skynet? : anthropomorphic artificial intelligence to enhance customer experience
Hasan, Rakibul; Thaichon, Park; Weaven, Scott - In: Developing digital marketing : relationship perspectives, (pp. 103-134). 2021
Persistent link: https://www.econbiz.de/10012585849
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Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib; Dwivedi, Yogesh Kumar; … - In: Technological forecasting & social change : an … 185 (2022), pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
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Trust in digital voice assistants : a fundamental determinant for companies' and customers' engagement in voice commerce
Schultz, Carsten D.; Paetz, Friederike - In: Marketing : ZFP ; journal of research and management 45 (2023) 2, pp. 4-21
Persistent link: https://www.econbiz.de/10014306382
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ChatGPT and service : opportunities, challenges, and research directions
Sigala, Marianna; Ooi, Keng-Boon; Tan, Garry Wei-Han; … - In: Journal of service theory and practice 34 (2024) 5, pp. 726-737
Persistent link: https://www.econbiz.de/10015055448
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Towards practical relevance : delivering superior firm performance through digital customer experience strategies
Klaus, Philipp - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 306-316
Persistent link: https://www.econbiz.de/10010385968
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Digital transformation of retail stores : the impact of digitalisation and omni-channel retail on the customer journey
Weiler, Anna-Katharina; Mühlbäck, Klaus; … - In: Digitale Transformation des Marketing, (pp. 109-122). 2018
Digitalisierung innerhalb des stationären Einzelhandels, z.B. durch Touchscreens, wie auch zur Etablierung eines Omni … Experteninterviews sowie einer Online-Erhebung. Die Studie ermöglicht einen tieferen Einblick in die Bedeutung der Digitalisierung und …
Persistent link: https://www.econbiz.de/10013258754
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Fantasy sports and beyond : complementary digital experiences (CDXs) as innovations for enhancing fan experience
Yuksel, Mujde; Smith, Andrew N.; Milne, George R. - In: Journal of business research : JBR 134 (2021), pp. 143-155
Persistent link: https://www.econbiz.de/10012643523
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The lotus in the mud : a conceptual model of livestream yoga service experience
Fitzgerald, Sandy H. M. - 2021
Persistent link: https://www.econbiz.de/10012668285
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The effects of digitalization on customer experience
Rekettye, Gabor; Rekettye, Gábor - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 414-420
Digitalization is the core driving force of the fourth industrial revolution. This new era will result in paradigm shift in production and in marketing of products and services. The smarter production can make value creation easier with reducing the cost of manufacturing and with producing...
Persistent link: https://www.econbiz.de/10012227871
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Recasting the customer experience in today's omni-channel environment
Melero, Iguácel; Sesé, F. Javier; Verhoef, Peter C. - In: Universia business review : UBR (2016) 50, pp. 18-37
Persistent link: https://www.econbiz.de/10011686074