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The influence of digital influencer, e-WOM and information quality on customer repurchase intention toward online shop in e-marketplace during pandemic COVID-19 : the mediation eff...
Wandoko, Wanda; Panggati, Ignatius Enda - In: Journal of relationship marketing : innovations and … 21 (2022) 2, pp. 148-167
Persistent link: https://www.econbiz.de/10013336327
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Exploring the use of gender-fair language by influencers
Nicolas, Carolina; Urrutia, Angelica; González Díaz, … - In: European journal of management and business economics : … 32 (2023) 5, pp. 560-585
Purpose Explore the use of Gender-Fair Language (GFL) by influencers on Instagram. Design/methodology/approach The … includes the Spanish language and is applied to a sample of influencers from Chile. Practical implications The practical …
Persistent link: https://www.econbiz.de/10014507415
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Advances in Digital Marketing and eCommerce : Third International Conference, 2022
Martínez-López, Francisco J. (ed.); Martinez, Luis F. (ed.) - Digital Marketing & eCommerce Conference <3., 2022, … - 2022
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social...
Persistent link: https://www.econbiz.de/10013256202
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Digital trends in education : marketing of the online teaching
Gerhardtl, Trevor; Laitakari, Anu; Rice, Michael; … - In: Integrated Business Models in the Digital Age : …, (pp. 425-466). 2022
Persistent link: https://www.econbiz.de/10013282656
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Significance of Electronic Word-of-mouth in today's digital era : a conceptual study
Nair, Kiran S. - In: Indian journal of economics & business : IJEB 16 (2017) 2, pp. 229-239
Persistent link: https://www.econbiz.de/10011873795
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Recommendation in the age of digital communication : a proposal for Business, Education, Social, Private Life Recommendation Scale (BESP-L) for human resources communication
Uçar, Baris; Solak, Gonca; Göçer, Yaşar; Arslan, Nevzat - In: Journal of HRM - human resource management 25 (2022) 2, pp. 1-12
Persistent link: https://www.econbiz.de/10014253825
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The future of online marketing strategies and digital tools : new challenges and contributions to RACE framework
Sestino, Andrea; Prete, Maria Irene; Piper, Luigi; … - In: International journal of electronic trade 1 (2023) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10015060696
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Asymmetrical influences of service robots' perceived performance on overall customer satisfaction : an empirical investigation leveraging online reviews
Borghi, Matteo; Mariani, Marcello M. - In: Journal of travel research : a quarterly publication of … 63 (2024) 5, pp. 1086-1111
Persistent link: https://www.econbiz.de/10014582437
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Missing the audience : online musicking in times of COVID-19
Werff, Ties van de; Smith, Neil Tòmas; Rosu, Stefan; … - In: Journal of cultural management and cultural policy 7 (2021) 1, pp. 137-149
Persistent link: https://www.econbiz.de/10012604728
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Digitalization in container shipping : do perception and satisfaction regarding digital products in a non-technology industry affect overall customer loyalty?
Balci, Gökcay - In: Technological forecasting & social change : an … 172 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10013174250