Similar Search Results

Luxury retail and digital management : developing customer experience in a digital world

Chevalier, Michel; Gutsatz, Michel - 2020 - Second edition

"Luxury Retail Management, Second Edition, sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalization and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and...

Persistent link: https://www.econbiz.de/10012126220

How luxury retail will change forever : the role of atmospherics in the digital era

Klaus, Philipp - In: Journal of retailing and consumer services 68 (2022), pp. 1-7

Persistent link: https://www.econbiz.de/10013366371

Digital luxury retailing and the COVID-19 pandemic : a qualitative study

Colella, Giuseppe; Amatulli, Cesare - In: International journal of electronic marketing and … 13 (2022) 2, pp. 157-189

Persistent link: https://www.econbiz.de/10013255647

Let's play! : gamification as a marketing tool to deliver a digital luxury experience

Milanesi, Matilde; Guercini, Simone; Runfola, Andrea - In: Electronic commerce research 23 (2023) 4, pp. 2135-2152

Persistent link: https://www.econbiz.de/10014418069

The impact of the digital revolution in the development of market and communication strategies for the luxury sector (fashion luxury)

Escobar Rios, Andrea - In: Central European business review : CEBR 5 (2016) 2, pp. 17-36

Persistent link: https://www.econbiz.de/10011668055

Digitization of luxury fashion by building an omnichannel dream

Karadag, Gizem Merve; Erdogmus, Irem Eren - In: Managing customer experiences in an omnichannel world : …, (pp. 233-256). 2021

Persistent link: https://www.econbiz.de/10012492598

Toward a luxury restaurant renewal : antecedents and consequences of digitalized gastronomy experiences

Jeannot, Florence; Dampérat, Maud; Salvador, Marielle; … - In: Journal of business research : JBR 146 (2022), pp. 518-539

Persistent link: https://www.econbiz.de/10013271438

Using employee-generated content from digital platforms to understand the luxury culture

Alvarez Castillo, Jhon; Bryson, Douglas; Divakaran, … - In: Strategic change 31 (2022) 3, pp. 295-303

Persistent link: https://www.econbiz.de/10013275773

An understanding of the emerging dynamics in the luxury ecosystem

Raghupriya, A; Thiruchelvi, Arunachalam - In: Repositioning business : a strategic response to …, (pp. 103-116). 2022

Persistent link: https://www.econbiz.de/10013183901

Omni-personal Luxury : How to Transform your Luxury Business for the Digital Age

Schmitt, Rebecca; Rossi, Arnaud; Bensoussan, Albert - 2022

1: Introduction: the future of luxury -- 2: The industry is special -- 3: Cautious Steps towards Digital -- 4: Customer Centricity is Key -- 5: Digital Transformation of the Omni-personal Customer Journey -- 6: How To Go Omni-personal -- 7: Conclusion: Embark on Your Journey to the Omni-personal...

Persistent link: https://www.econbiz.de/10012814657

1
2
3
4
5
6
7
8
9
10
Next
Last