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Marketing channels : a relationship management approach

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Opportunism, governance structure and relational norms : an interactive perspective

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Relationalism in marketing channels and marketing strategy

Paswan, Audhesh K.; Blankson, Charles; Guzman, Francisco - In: European journal of marketing : EJM 45 (2011) 3, pp. 310-333

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Business to business governance structure and marketing strategy

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Handbook of research on distribution channels

Ingene, Charles A. (ed.); Brown, James R. (ed.); … - 2019

Contents: Preface / Charles A. Ingene and James R. Brown -- 1. Introduction -- James R. Brown and Charles A. Ingene / Part I: Location in a value chain: conceptual and analytical perspectives -- 2. Choosing value-chain locations in marketing channels: integrating service-dominant logic and...

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Handbook of research on distribution channels

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Boosting the effectiveness of channel governance options : the moderationing role of relational norms

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