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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels

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Using values to segment virtual consumers on social networking sites

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Omni-personal Luxury : How to Transform your Luxury Business for the Digital Age

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tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive …-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in …

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Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy

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Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China

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Factors impacting digital buyer's decision : role played by virtual store and social networking sites as selling medium for consumer electronics

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Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms

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