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E-commerce
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Li, Minqiang
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Nan, Guofang
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Quach, Sara
6
Russo, Antonio
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Theobald, Elke
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Benbasat, Izak
5
Brengman, Malaika
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Journal of retailing and consumer services
90
Journal of business research : JBR
67
Electronic commerce research
48
International journal of electronic marketing and retailing : IJEMR
45
International journal of electronic customer relationship management : IJECRM
43
Journal of management information systems : JMIS
40
Industrial marketing management : the international journal for industrial and high-tech firms
38
International journal of internet marketing and advertising : IJIMA
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of business information systems : IJBIS
35
Journal of internet commerce
35
Information systems research : ISR
34
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
34
International journal of e-business research : an official publication of the Information Resources Management Association
30
Journal of electronic commerce research : JECR
28
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Technological forecasting & social change : an international journal
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
SpringerLink / Bücher
26
International journal of electronic commerce : IJEC
23
Electronic markets : the international journal on networked business
21
Journal of open innovation : technology, market, and complexity
21
Electronic markets : EM ; the international journal of electronic commerce and business media
20
International journal of electronic business
20
International journal of hospitality management
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
The journal of business & industrial marketing
19
Asia Pacific journal of marketing and logistics
18
Electronic commerce research and applications
18
Information systems and e-business management : ISeB
17
Journal of travel and tourism marketing
17
International journal of retail & distribution management
16
Journal of retailing
16
Premier reference source
16
CESifo working papers
15
Journal of fashion marketing and management
15
Journal of organizational computing and electronic commerce
15
The service industries journal
15
Cogent business & management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
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ECONIS (ZBW)
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Other ZBW resources
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Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
2
Online
fashion
shopping paradox : the role of customer reviews and facebook marketing
Kawaf, Fatema
;
Istanbulluoglu, Doga
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 144-153
Persistent link: https://www.econbiz.de/10012001293
Saved in:
3
Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
12
(
2019
)
4
,
pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
Saved in:
4
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
5
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
6
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
7
Brand Evolution : moderne Markenführung im digitalen Zeitalter
Theobald, Elke
(
ed.
)
-
2017
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011555982
Saved in:
8
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
9
Brand Evolution : moderne Markenführung im digitalen Zeitalter ; mit Praxisbeiträgen von Google, Ferrero, Jägermeister, Mercedes-Benz, EnBW, Otto, Edelight und Anne Korn
Theobald, Elke
(
ed.
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009269608
Saved in:
10
The impact of value co-creation behaviour within the social media context
Sleilati, Esther Bassil
;
Sfeir, Cynthia Jabbour
- In:
Asian journal of business and accounting : AJBA
14
(
2021
)
1
,
pp. 33-58
Persistent link: https://www.econbiz.de/10012587270
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