Narrow search
Showing 1 - 10 of 4,364
Cover Image
The role of augmented reality in redefining e-tailing : a review and research agenda
Jayaswal, Pragya; Parida, Biswajita - In: Journal of business research : JBR 160 (2023), pp. 1-23
Persistent link: https://www.econbiz.de/10014299242
Cover Image
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Cover Image
The value of visual quality and service quality to augmented reality enabled mobile shopping experience
David, Alsius; Senn, William D.; Peak, Daniel A.; … - In: Quality management journal : QMJ 28 (2021) 3, pp. 116-127
Persistent link: https://www.econbiz.de/10012584868
Cover Image
Augmented reality in retail and its impact on sales
Tan, Yong-Chin; Chandukala, Sandeep R.; Reddy, Srinivas K. - In: Journal of marketing 86 (2022) 1, pp. 48-66
Persistent link: https://www.econbiz.de/10012794728
Cover Image
Electronic retailing : mapping the past for informing the future
Bansal, Sanchita; Nangia, Priya; Singh, Shifali; Garg, Isha - In: The international review of retail, distribution and … 33 (2023) 3, pp. 300-317
Persistent link: https://www.econbiz.de/10014293218
Cover Image
Virtual shopping agents : persona effects for older users
Chattaraman, Veena; Kwon, Wi-suk; Gilbert, Juan E.; Li, … - In: Journal of research in interactive marketing : … 8 (2014) 2, pp. 144-162
Persistent link: https://www.econbiz.de/10010387374
Cover Image
Engagement with chatbots versus augmented reality interactive technology in e-commerce
Moriuchi, Emi; Landers, V. Myles; Colton, Deborah; … - In: Journal of strategic marketing 29 (2021) 5, pp. 375-389
Persistent link: https://www.econbiz.de/10012588436
Cover Image
Perceived diagnostics of virtual try-on technologies and attitudes toward men's suits
Nam, Changhyun; Kim, Young Do - In: International journal of electronic marketing and … 12 (2021) 1, pp. 36-51
Persistent link: https://www.econbiz.de/10012509377
Cover Image
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten; Spielmann, Nathalie; Horn, Esther; … - In: Journal of business research : JBR 123 (2021), pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Cover Image
Technology Adaptation in E-Commerce : Key Determinants of Virtual Stores Acceptance
Chen, Lei-Da; Tan, Justin - 2012
The emergence of the virtual store has paved the way for the diffusion of E-commerce. Understanding key determinants for successful virtual stores will provide important theoretical and practical implications for developing E-commerce strategies. Expanding the Technology Acceptance Model and...
Persistent link: https://www.econbiz.de/10014197840