The paper explores how EU competition law has integrated so far the concept of brands in different areas of enforcement …. Although EU competition law has engaged in multiple instances with branding and product differentiation, brands do not yet … constitute an operational concept in EU competition law. This is due to an important uncertainty as to the normative choices that …

growth. It also examines the development of trademark law and its influence on brand strategy …

) to bring about large-scale changes. CSA can often face determined competition from other alliances that oppose large …-scale change or propose alterative large-scale changes. Competition can be related to people's deeply held beliefs arising from … little consideration of competition between CSA involving people's deeply held beliefs. Accordingly, in this paper, a …