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~subject:"Econometrics"
~subject:"Marketing"
~subject:"Ökonometrisches Modell"
~type_genre:"Bibliographie"
~type_genre:"Bibliography included"
~type_genre:"Handbook"
~type_genre:"Übersichtsarbeit"
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ECONIS (ZBW)
158
USB Cologne (EcoSocSci)
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Lovemarks : the future beyond brands
Roberts, Kevin W. S.
-
2005
-
2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
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2
Fashion brands : branding style from Armani to Zara
Tungate, Mark
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004911815
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3
Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M.
-
2006
Persistent link: https://www.econbiz.de/10004474985
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4
The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne
-
2006
Persistent link: https://www.econbiz.de/10004869013
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5
Concepting : creating successful brands in a communication-oriented era
Rijkenberg, Jan
-
2001
Persistent link: https://www.econbiz.de/10004831296
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6
Brand hijack : marketing without marketing
Wipperfürth, Alex
-
2005
Persistent link: https://www.econbiz.de/10004824911
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7
Brand risk : adding risk literacy to brand management
Abrahams, David
-
2008
Persistent link: https://www.econbiz.de/10004900024
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8
Brand Hollywood : selling entertainment in a global media age
Grainge, Paul
-
2008
Persistent link: https://www.econbiz.de/10004894280
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9
Global stock markets and portfolio management
Motamen-Samadian, Sima
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10004529743
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10
Econometrics informing natural resources management : selected empirical analyses
Koundouri, Phoebe
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10004802495
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