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Lovemarks : the future beyond brands
Roberts, Kevin W. S. - 2005 - 2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
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Fashion brands : branding style from Armani to Zara
Tungate, Mark - 2008 - 2. ed.
Persistent link: https://www.econbiz.de/10004911815
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Investment in advertising campaigns and search : identification and inference in marketing and dynamic programming models
Christensen, Bent Jesper (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003233695
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Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M. - 2006
Persistent link: https://www.econbiz.de/10004474985
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The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne - 2006
Persistent link: https://www.econbiz.de/10004869013
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Concepting : creating successful brands in a communication-oriented era
Rijkenberg, Jan - 2001
Persistent link: https://www.econbiz.de/10004831296
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Brand hijack : marketing without marketing
Wipperfürth, Alex - 2005
Persistent link: https://www.econbiz.de/10004824911
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Brand risk : adding risk literacy to brand management
Abrahams, David - 2008
Persistent link: https://www.econbiz.de/10004900024
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Brand Hollywood : selling entertainment in a global media age
Grainge, Paul - 2008
Persistent link: https://www.econbiz.de/10004894280
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Marketing self-diagnostic tool for SMEs - assumptions of the project
Weryński, Piotr - 2013
The aim of the author is to present methodological approaches used to study the socio-economic sector of micro, small and medium-sized companies of plans for a quasi-experimental testing tool (Marketing self-diagnostic tool ) constructed for the diagnosis and self-diagnosis of individual...
Persistent link: https://www.econbiz.de/10011997595