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~subject:"Econometrics"
~subject:"Marketing"
~type_genre:"Bibliographie"
~type_genre:"Bibliography included"
~type_genre:"Übersichtsarbeit"
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Lovemarks : the future beyond brands
Roberts, Kevin W. S.
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2005
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2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
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Fashion brands : branding style from Armani to Zara
Tungate, Mark
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2008
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2. ed.
Persistent link: https://www.econbiz.de/10004911815
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Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M.
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2006
Persistent link: https://www.econbiz.de/10004474985
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4
Brand hijack : marketing without marketing
Wipperfürth, Alex
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2005
Persistent link: https://www.econbiz.de/10004824911
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Concepting : creating successful brands in a communication-oriented era
Rijkenberg, Jan
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2001
Persistent link: https://www.econbiz.de/10004831296
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The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne
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2006
Persistent link: https://www.econbiz.de/10004869013
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Brand Hollywood : selling entertainment in a global media age
Grainge, Paul
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2008
Persistent link: https://www.econbiz.de/10004894280
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Brand risk : adding risk literacy to brand management
Abrahams, David
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2008
Persistent link: https://www.econbiz.de/10004900024
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Rationale Erwartungen : Implikationen für Identifikation und Schätzung interdependenter ökonometrischer Modelle
Hünting, Josef
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1995
Persistent link: https://www.econbiz.de/10000544680
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10
Structural macroeconometrics
DeJong, David Neil
;
Dave, Chetan
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2007
Persistent link: https://www.econbiz.de/10003438099
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