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Relational marketing throughout the history of commercial exchange : blind spots in marketing's origin story
Edwards, Chase J.; Baker, Brent L. - In: Journal of marketing channels : distribution systems, … 26 (2020) 3, pp. 161-177
Persistent link: https://www.econbiz.de/10012258198
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(En) act your age! : marketing and the marketization of history in young SMEs
Weatherbee, Terrance; Sears, Donna - In: Journal of historical research in marketing 14 (2022) 1, pp. 66-89
Persistent link: https://www.econbiz.de/10012880738
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Marketing strategy in Britain's mainline railways, 1923-1938
Shin, Hiroki - In: Journal of historical research in marketing 9 (2017) 4, pp. 425-450
Persistent link: https://www.econbiz.de/10011804996
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The origins of marketing practice in Britain : from the ancient to the early twentieth century
Hawkins, Richard A. - In: Journal of historical research in marketing 9 (2017) 4, pp. 467-487
Persistent link: https://www.econbiz.de/10011805001
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Innovation, modernisation, consumerism : the co-operative movement and the making of British advertising and marketing culture, 1890s - 1960s
Schwarzkopf, Stefan - In: Consumerism and the co-operative movement in modern …, (pp. 197-221). 2009
Persistent link: https://www.econbiz.de/10003916657
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Marketing management in Britain : what is the evidence for "failure"?
Fitzgerald, Robert - In: Business in Britain in the twentieth century, (pp. 168-188). 2009
Persistent link: https://www.econbiz.de/10003917493
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The ancient and rightful customs : a history of the English Customs Service
Carson, Edward - 1972
Persistent link: https://www.econbiz.de/10000635476
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The Complete English Tradesman : business relations, trust, and honesty or "let’s rethink the history of relationship marketing"
Tadajewski, Mark - In: Journal of historical research in marketing 7 (2015) 3, pp. 407-422
Persistent link: https://www.econbiz.de/10011443094
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Qualitative historical research in marketing
Witkowski, Terrence H.; Jones, D. G. Brian - In: Handbook of qualitative research methods in marketing, (pp. 70-82). 2006
Persistent link: https://www.econbiz.de/10003445797
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The marketing revolution
Keith, Robert J. - 2008
Persistent link: https://www.econbiz.de/10003644513