Narrow search
Showing 1 - 6 of 6
Cover Image
Relationship marketing at Wanamaker's in the nineteenth and early twentieth centuries
Tadajewski, Mark - In: Journal of macromarketing : examining the interactions … 28 (2008) 2, pp. 169-182
Persistent link: https://www.econbiz.de/10003714766
Cover Image
Interpreting Brown and Hackley (2012) : from History to the histories of marketing theory and practice
Tadajewski, Mark - In: Journal of historical research in marketing 4 (2012) 2, pp. 316-323
Persistent link: https://www.econbiz.de/10009561214
Cover Image
Origins of marketing thought in Britain
Jones, Brain; Tadajewski, Mark - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1016-1039
Persistent link: https://www.econbiz.de/10011338823
Cover Image
The Complete English Tradesman : business relations, trust, and honesty or "let’s rethink the history of relationship marketing"
Tadajewski, Mark - In: Journal of historical research in marketing 7 (2015) 3, pp. 407-422
Persistent link: https://www.econbiz.de/10011443094
Cover Image
Historical research in marketing theory and practice : a review essay
Tadajewski, Mark; Jones, D. G. Brian - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1239-1291
Persistent link: https://www.econbiz.de/10010433925
Cover Image
Historical research in marketing management
Tadajewski, Mark (ed.); Jones, D. G. Brian (ed.) - 2018 - First issued in paperback
Persistent link: https://www.econbiz.de/10011913352