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~subject:"Einzelhandel"
~subject:"Markenführung"
~subject:"Online retailing"
~type_genre:"Aufsatz in Zeitschrift"
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Einzelhandel
Markenführung
Online retailing
Consumer behaviour
49,521
Konsumentenverhalten
49,518
Relationship marketing
6,947
Beziehungsmarketing
6,946
Brand management
6,779
Brand image
5,817
Markenimage
5,817
Brand
4,740
Customer satisfaction
4,679
Kundenzufriedenheit
4,678
Markenartikel
4,648
Online-Handel
4,090
Theory
3,853
Theorie
3,847
Social Web
3,810
Social web
3,810
Dienstleistungsqualität
3,717
Service quality
3,717
USA
3,650
United States
3,642
Internet marketing
3,637
Online-Marketing
3,635
Youth
3,334
Jugendliche
3,297
Retail trade
3,062
Advertising effects
2,850
Werbewirkung
2,850
Emotion
2,606
E-commerce
2,531
Electronic Commerce
2,518
Experiment
2,295
Viral marketing
2,284
Virales Marketing
2,284
Advertising
2,242
Werbung
2,209
Confidence
1,985
Vertrauen
1,982
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Online availability
All
Undetermined
7,618
Free
1,179
Type of publication
All
Article
12,649
Book / Working Paper
60
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
12,709
Aufsatz im Buch
1,108
Book section
1,108
Graue Literatur
596
Non-commercial literature
596
Hochschulschrift
441
Working Paper
420
Arbeitspapier
415
Thesis
320
Collection of articles of several authors
186
Sammelwerk
186
Conference paper
158
Konferenzbeitrag
158
Aufsatzsammlung
139
Case study
81
Fallstudie
81
Reprint
71
Konferenzschrift
47
Bibliografie enthalten
42
Bibliography included
42
Collection of articles written by one author
31
Sammlung
31
Conference proceedings
25
Handbook
22
Handbuch
22
Ratgeber
18
Guidebook
17
Lehrbuch
16
Textbook
13
Amtsdruckschrift
11
Government document
11
Bibliografie
9
Market information
9
Marktinformation
9
Statistik
9
Dissertation u.a. Prüfungsschriften
8
Systematic review
8
Übersichtsarbeit
8
Mehrbändiges Werk
6
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English
12,596
German
103
French
6
Italian
2
Romanian
1
Russian
1
Spanish
1
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Author
All
Loureiro, Sandra Maria Correia
37
Bang, Nguyen
30
Grewal, Dhruv
30
Melewar, T. C.
30
Phau, Ian
29
Ko, Eunju
28
Han, Heesup
25
Paul, Justin
25
Sarkar, Abhigyan
25
Japutra, Arnold
24
Das, Gopal
23
Dennis, Charles
22
Dwivedi, Yogesh Kumar
22
Hollebeek, Linda D.
22
Khare, Arpita
22
Rahman, Zillur
21
Khan, Imran
20
Schramm-Klein, Hanna
20
Swoboda, Bernhard
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Pantano, Eleonora
19
Veloutsou, Cleopatra
19
Park, Jungkun
18
Sarkar, Juhi Gahlot
18
Christodoulides, George
17
Ekinci, Yuksel
17
Gil Saura, Irene
17
Keller, Kevin Lane
17
Rajagopal
17
Law, Chun Hung Roberts
16
Pelsmacker, Patrick de
16
Sands, Sean
16
Sreejesh, S.
16
Vrontis, Demetris
16
Dens, Nathalie
15
Fetscherin, Marc
15
Kumar, Vikas
15
Valette-Florence, Pierre
15
Ahn, Jiseon
14
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Institution
All
Global Brand Conference <11., 2016, Bradford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
Published in...
All
Journal of retailing and consumer services
892
Journal of business research : JBR
677
The journal of brand management : an international journal
356
The journal of product & brand management
325
International journal of retail & distribution management
174
Journal of retailing
170
The international review of retail, distribution and consumer research
159
Psychology & marketing
154
Asia Pacific journal of marketing and logistics
138
European journal of marketing : EJM
126
International journal of hospitality management
120
International journal of electronic marketing and retailing : IJEMR
115
Cogent business & management
107
International journal of consumer studies
106
Journal of fashion marketing and management
105
Journal of internet commerce
105
International journal of retail and distribution management
101
International journal of internet marketing and advertising : IJIMA
99
Marketing intelligence & planning
98
Journal of marketing communications
95
Journal of strategic marketing
95
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
92
Journal of international consumer marketing
92
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
90
Journal of marketing
90
Journal of the Academy of Marketing Science
88
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
Electronic commerce research
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
79
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Journal of marketing management : MM
72
Journal of promotion management : innovations in planning and applied research
72
The journal of consumer marketing
72
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Journal of global marketing
67
International journal of advertising : the review of marketing communications
65
Marketing letters : a journal of research in marketing
65
Information systems research : ISR
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Journal of promotion management : JPM
58
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Source
All
ECONIS (ZBW)
12,709
Showing
1
-
10
of
12,709
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date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
3
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
4
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
5
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
6
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
7
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
8
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
9
Understanding designer clothing purchases over the internet
Fogel, Joshua A.
;
Schneider, Mayer
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 367-396
Persistent link: https://www.econbiz.de/10008654371
Saved in:
10
The impact of
brand
experiences on
brand
resonance in multi-channel
fashion
retailing
Huang, Ran
;
Lee, Stacy H.
;
Kim, HaeJung
;
Evans, Leslie
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 129-147
Persistent link: https://www.econbiz.de/10011302385
Saved in:
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