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~subject:"Einzelhandel"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Statistik"
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Einzelhandel
Markenführung
Consumer behaviour
49,591
Konsumentenverhalten
49,588
Relationship marketing
6,947
Beziehungsmarketing
6,946
Brand management
6,780
Brand image
5,818
Markenimage
5,818
Brand
4,743
Customer satisfaction
4,679
Kundenzufriedenheit
4,678
Markenartikel
4,650
Online retailing
4,091
Online-Handel
4,091
Theory
3,854
Theorie
3,848
Social Web
3,811
Social web
3,811
Dienstleistungsqualität
3,717
Service quality
3,717
USA
3,655
United States
3,647
Internet marketing
3,637
Online-Marketing
3,635
Youth
3,393
Jugendliche
3,356
Retail trade
3,067
Advertising effects
2,850
Werbewirkung
2,850
Emotion
2,606
E-commerce
2,531
Electronic Commerce
2,518
Experiment
2,295
Viral marketing
2,284
Virales Marketing
2,284
Advertising
2,243
Werbung
2,210
Confidence
1,985
Vertrauen
1,982
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Undetermined
5,785
Free
812
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Article
9,401
Book / Working Paper
56
Journal
4
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Article in journal
Statistik
Aufsatz in Zeitschrift
9,454
Aufsatz im Buch
869
Book section
869
Graue Literatur
399
Non-commercial literature
399
Hochschulschrift
355
Working Paper
272
Arbeitspapier
267
Thesis
267
Collection of articles of several authors
158
Sammelwerk
158
Conference paper
117
Konferenzbeitrag
117
Aufsatzsammlung
112
Case study
69
Fallstudie
69
Reprint
67
Konferenzschrift
46
Bibliografie enthalten
41
Bibliography included
41
Conference proceedings
25
Handbook
19
Handbuch
19
Collection of articles written by one author
16
Lehrbuch
16
Sammlung
16
Ratgeber
15
Guidebook
14
Textbook
13
Market information
9
Marktinformation
9
Bibliografie
8
Dissertation u.a. Prüfungsschriften
8
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6
Übersichtsarbeit
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5
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English
9,358
German
94
French
4
Italian
3
Romanian
1
Russian
1
Spanish
1
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All
Loureiro, Sandra Maria Correia
36
Melewar, T. C.
30
Bang, Nguyen
29
Phau, Ian
29
Grewal, Dhruv
27
Ko, Eunju
26
Han, Heesup
25
Sarkar, Abhigyan
25
Japutra, Arnold
22
Das, Gopal
20
Khan, Imran
20
Paul, Justin
20
Swoboda, Bernhard
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Rahman, Zillur
19
Veloutsou, Cleopatra
19
Sarkar, Juhi Gahlot
18
Christodoulides, George
17
Keller, Kevin Lane
17
Pantano, Eleonora
17
Rajagopal
17
Schramm-Klein, Hanna
17
Gil Saura, Irene
16
Ekinci, Yuksel
15
Fetscherin, Marc
15
Sands, Sean
15
Valette-Florence, Pierre
15
Vrontis, Demetris
15
Dwivedi, Yogesh Kumar
14
Khare, Arpita
14
Kunkel, Thilo
14
Park, Jungkun
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Sreejesh, S.
14
Dens, Nathalie
13
Diallo, Mbaye Fall
13
Foroudi, Pantea
13
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Stellenbosch University / Bureau for Economic Research
3
Global Brand Conference <11., 2016, Bradford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Magistrat der Stadt Wien
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
Published in...
All
Journal of retailing and consumer services
672
Journal of business research : JBR
552
The journal of brand management : an international journal
356
The journal of product & brand management
317
Journal of retailing
147
International journal of retail & distribution management
141
Psychology & marketing
127
The international review of retail, distribution and consumer research
125
European journal of marketing : EJM
118
Asia Pacific journal of marketing and logistics
100
Marketing intelligence & planning
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
Journal of marketing communications
83
Journal of strategic marketing
83
International journal of hospitality management
80
Journal of fashion marketing and management
78
Journal of marketing
78
International journal of retail and distribution management
77
Journal of the Academy of Marketing Science
72
Journal of international consumer marketing
70
International journal of consumer studies
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
67
Journal of marketing management : MM
64
Journal of promotion management : innovations in planning and applied research
63
The journal of consumer marketing
62
Cogent business & management
61
International journal of advertising : the review of marketing communications
59
Marketing letters : a journal of research in marketing
59
Journal of promotion management : JPM
55
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing management : JMM ; journal of the Academy of Marketing
54
International journal of electronic marketing and retailing : IJEMR
53
International marketing review
53
Journal of global marketing
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of marketing research : JMR
44
The IUP journal of brand management : IJBRM
44
European journal of marketing
43
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Source
All
ECONIS (ZBW)
9,461
Showing
1
-
10
of
9,461
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articles prioritized
date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
3
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
4
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
5
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
6
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
7
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
8
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
9
The impact of
brand
experiences on
brand
resonance in multi-channel
fashion
retailing
Huang, Ran
;
Lee, Stacy H.
;
Kim, HaeJung
;
Evans, Leslie
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 129-147
Persistent link: https://www.econbiz.de/10011302385
Saved in:
10
Impacts of country images on luxury
fashion
brand
: facilitating with the
brand
resonance model
Jung, Hye Jung
;
Lee, Yuri
;
Kim, HaeJung
;
Yang, Heesoon
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10010384280
Saved in:
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