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The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang; Behl, Abhishek; Guzman, Francisco; … - In: International marketing review 40 (2023) 1, pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
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Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites
Barbro, Patrick A.; Mudambi, Susan M.; Schuff, David - In: Journal of international consumer marketing 32 (2020) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10012200795
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Exploring consumers' expectations of sustainability in mature and emerging markets
Gassler, Birgit; Meyer-Höfer, Marie von; Spiller, Achim - In: Journal of global marketing 29 (2016) 1/5, pp. 71-84
Persistent link: https://www.econbiz.de/10011654062
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Case analysis of the do-it-yourself industry
Hatton-Jones, Siobhan; Teah, Min - In: Asia Pacific journal of marketing and logistics 27 (2015) 5, pp. 826-838
Persistent link: https://www.econbiz.de/10011478855
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Overcoming the liability of foreigness in international retailing : a consumer perspective
Maruyama, Masayoshi; Wu, Lihui - In: Journal of international management 21 (2015) 3, pp. 200-210
Persistent link: https://www.econbiz.de/10011398460
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Private label brand trends in the grocery retail industry
Panibratov, Andrej Ju. - In: Journal of euromarketing 23 (2014) 1/2, pp. 37-56
Persistent link: https://www.econbiz.de/10010504728
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Distribution strategies toward nanostores in emerging markets : the Valencia case
Boulaksil, Youssef; Belkora, M. Jaafar - In: Interfaces : the INFORMS journal on the practice of … 47 (2017) 6, pp. 505-517
Persistent link: https://www.econbiz.de/10011784198
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Challenges and opportunities of new retail horizons in emerging markets : the case of a rising coffee culture in China
Ferreira, Jennifer; Ferreira, Carlos - In: Business horizons 61 (2018) 5, pp. 783-796
Persistent link: https://www.econbiz.de/10011922273
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Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard; Pennemann, Karin - In: European retail research 27 (2013) 2, pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
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Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard; Pennemann, Karin - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 141-150
Persistent link: https://www.econbiz.de/10010385216