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Consumer payment choices : room for further digitisation?

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Quality competition between national and store brands

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Olfactory marketing and market innovation : a systematic literature review and agenda for future research direction

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How individual value structures shape smart shopping experience and brand choices : an international perspective

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Profiling consumers of private label brands in virtual retail environment : a cluster analytic approach

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Unravelling the brand "Patanjali" : study of a flourishing Ayurvedic brand in India

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Role of experience in customer self-congruity to maintaining loyalty : a study on fashion store

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Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship

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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives

Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.); … - 2023

INTRODUCTION -- 1. Fashion in Emerging Markets - Emerging Market Marketplace - The Fashion System -- THEME 1: BRAND MANAGEMENT AND MARKETING -- 2. Branding -- 3. Digital Marketing -- 4. Public Relations, Advertising & Communications -- THEME 2: CONSUMER ENGAGEMENT AND RESEARCH -- 5. Consumer...

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