Narrow search
Showing 1 - 10 of 16
Cover Image
Beyond promotion-based store switching : antecedents and patterns of systematic multiple-store
Gijsbrechts, Els (contributor); Campo, Katia (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003633873
Cover Image
Beyond promotion-based store switching : antecedents and patterns of systematic multiple-store shopping
Gijsbrechts, Els (contributor); Campo, Katia (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003634577
Cover Image
Proliferating private-label portfolios : how introducing economy and premium private labels influences brand choice
Geyskens, Inge; Gielens, Katrijn; Gijsbrechts, Els - In: Journal of marketing research : JMR 47 (2010) 5, pp. 791-807
Persistent link: https://www.econbiz.de/10008665418
Cover Image
Sales drops from closing shops : assessing the impact of store outlet closures on retail chain revenue
Haans, Hans; Gijsbrechts, Els - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1025-1040
Persistent link: https://www.econbiz.de/10008796594
Cover Image
Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors
Heerde, Harald J. van; Gijsbrechts, Els; Pauwels, Koen - In: Journal of marketing research : JMR 52 (2015) 5, pp. 674-693
Persistent link: https://www.econbiz.de/10011349862
Cover Image
Close encounter with the hard discounter : a multiple-store shopping perspective on the impact of local hard-discounter entry
Vroegrijk, Mark; Gijsbrechts, Els; Campo, Katia - In: Journal of marketing research : JMR 50 (2013) 5, pp. 606-626
Persistent link: https://www.econbiz.de/10010195938
Cover Image
Battling for the household's category buck : can economy private labels defend supermarkets against the hard-discounter threat?
Vroegrijk, Mark; Gijsbrechts, Els; Campo, Katia - In: Journal of retailing 92 (2016) 3, pp. 300-318
Persistent link: https://www.econbiz.de/10011566701
Cover Image
Gains and losses of exclusivity in grocery retailing
Gielens, Katrijn; Gijsbrechts, Els; Dekimpe, Marnik G. - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 239-252
Persistent link: https://www.econbiz.de/10010427997
Cover Image
Beyond promotion-based store switching : antecedents and patterns of systematic multiple-store shopping
Gijsbrechts, Els; Campo, Katia; Nisol, Patricia - In: International journal of research in marketing : IJRM ; … 25 (2008) 1, pp. 5-21
Persistent link: https://www.econbiz.de/10003662466
Cover Image
Beyond promotion-based store switching : antecedents and consequences of systematic multiple-store shopping
Gijsbrechts, Els (contributor); Campo, Katia (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10002947699