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Cross-buying in retailing: Dri...
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Einzelhandel
Beziehungsmarketing
85
Relationship marketing
85
Consumer behaviour
48
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48
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44
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44
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41
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Kumar, V.
10
Sharma, Amalesh
3
Sheth, Jagdish N.
3
George, Morris
2
Levy, Michael
2
Pancras, Joseph
2
Anand, Ankit
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Cosguner, Koray
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Dellaert, Benedict G. C.
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Jap, Sandy D.
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Nim, Nandini
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Journal of retailing
6
Legends in marketing
3
European journal of operational research : EJOR
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Cross-buying in retailing: drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
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2
The nested consideration model : investigating dynamic store consideration sets and store competition
Pancras, Joseph
- In:
European journal of operational research : EJOR
214
(
2011
)
2
,
pp. 340-347
Persistent link: https://www.econbiz.de/10009307381
Saved in:
3
Supply chain management and retailer performance : emerging trends, issues, and implications for research and practice
Ganesan, Shankar
;
George, Morris
;
Jap, Sandy D.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 84-94
Persistent link: https://www.econbiz.de/10003834517
Saved in:
4
Customer experience management in retailing : an organizing framework
Grewal, Dhruv
;
Levy, Michael
;
Kumar, V.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
Saved in:
5
Leveraging distribution to maximize firm performance in emerging markets
Kumar, V.
;
Sunder, Sarang
;
Sharma, Amalesh
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 627-643
Persistent link: https://www.econbiz.de/10011422447
Saved in:
6
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
7
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
8
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
Saved in:
9
Retailing innovations in a globalizing retail market environment
Reinartz, Werner J.
;
Dellaert, Benedict G. C.
;
Krafft, …
- In:
Journal of retailing
87
(
2011
),
pp. 53-66
Persistent link: https://www.econbiz.de/10009269261
Saved in:
10
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
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