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~subject:"Einzelhandel"
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Einzelhandel
Beziehungsmarketing
81
Relationship marketing
81
Consumer behaviour
40
Konsumentenverhalten
40
Kundenwert
40
Marketing management
40
Marketingmanagement
40
Customer value
37
Theorie
28
Theory
28
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22
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22
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22
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21
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19
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18
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17
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17
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17
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16
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14
Marketingtheorie
14
Brand management
13
Markenführung
13
Measurement
13
Messung
13
Performance measurement
13
Performance-Messung
13
Customer satisfaction
12
Kundenmanagement
12
Kundenzufriedenheit
12
B-to-B-Marketing
11
Business-to-business marketing
11
Emerging economies
11
International marketing
11
Internationales Marketing
11
Schwellenländer
11
Customer integration
10
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10
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7
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7
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7
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3
Collection of articles of several authors
1
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1
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English
10
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Kumar, V.
10
Sharma, Amalesh
3
Sheth, Jagdish N.
3
Levy, Michael
2
Anand, Ankit
1
Cosguner, Koray
1
Dellaert, Benedict G. C.
1
George, Morris
1
Grewal, Dhruv
1
Kopalle, Praveen K.
1
Krafft, Manfred
1
Nim, Nandini
1
Pancras, Joseph
1
Reinartz, Werner J.
1
Song, Hyunseok
1
Sunder, Sarang
1
Varadarajan, Rajan
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Journal of retailing
5
Legends in marketing
3
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
10
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1
Cross-buying in retailing: drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
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2
Customer experience management in retailing : an organizing framework
Grewal, Dhruv
;
Levy, Michael
;
Kumar, V.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
Saved in:
3
Leveraging distribution to maximize firm performance in emerging markets
Kumar, V.
;
Sunder, Sarang
;
Sharma, Amalesh
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 627-643
Persistent link: https://www.econbiz.de/10011422447
Saved in:
4
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
5
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
6
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
Saved in:
7
Retailing innovations in a globalizing retail market environment
Reinartz, Werner J.
;
Dellaert, Benedict G. C.
;
Krafft, …
- In:
Journal of retailing
87
(
2011
),
pp. 53-66
Persistent link: https://www.econbiz.de/10009269261
Saved in:
8
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
9
Modeling emerging-market firms' competitive retail distribution strategies
Sharma, Amalesh
;
Kumar, V.
;
Cosguner, Koray
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10012177565
Saved in:
10
Future of retailer profitability : an organizing framework
Kumar, V.
;
Anand, Ankit
;
Song, Hyunseok
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 96-119
Persistent link: https://www.econbiz.de/10011704704
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