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~subject:"Einzelhandel"
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Einzelhandel
Markenführung
17,031
Brand management
17,009
Markenartikel
9,129
Konsumentenverhalten
8,397
Consumer behaviour
8,386
Brand
8,034
Markenimage
7,477
Brand image
7,335
Beziehungsmarketing
2,719
Relationship marketing
2,717
Markenpolitik
2,228
Theorie
2,127
Theory
2,115
Deutschland
1,877
Intermediate goods
1,865
Vorleistungen
1,865
Social Web
1,853
Social web
1,850
Online-Marketing
1,652
Internet marketing
1,617
Marketingmanagement
1,585
Germany
1,572
Marketing management
1,559
Werbewirkung
1,259
Advertising effects
1,238
USA
1,126
Marketing
1,115
United States
1,096
Luxusgüter
985
Luxury goods
984
Werbung
953
Advertising
857
Handelsmarke
804
Retail trade
764
Store brand
754
Corporate reputation
711
Firmenimage
711
Brand loyalty
697
Internationales Marketing
677
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Undetermined
351
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106
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Article
581
Book / Working Paper
209
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Article in journal
521
Aufsatz in Zeitschrift
521
Aufsatz im Buch
56
Book section
56
Graue Literatur
35
Non-commercial literature
35
Hochschulschrift
34
Arbeitspapier
25
Thesis
25
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25
Conference paper
19
Konferenzbeitrag
19
Collection of articles of several authors
12
Sammelwerk
12
Bibliografie enthalten
8
Bibliography included
8
Konferenzschrift
8
Aufsatzsammlung
7
Case study
6
Fallstudie
6
Dissertation u.a. Prüfungsschriften
5
Conference proceedings
2
Reprint
2
Systematic review
2
Übersichtsarbeit
2
Amtsdruckschrift
1
Collection of articles written by one author
1
Government document
1
Guidebook
1
Lehrbuch
1
Ratgeber
1
Sammlung
1
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English
724
German
54
Undetermined
6
Polish
3
French
2
Spanish
1
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1
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Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
13
Swoboda, Bernhard
11
Ailawadi, Kusum L.
10
Burt, Steven
8
Diallo, Mbaye Fall
7
Gómez-Suárez, Mónica
6
Lévy Mangin, Jean-Pierre
6
Schramm-Klein, Hanna
6
Calvo-Porral, Cristina
5
Dekimpe, Marnik G.
5
Morschett, Dirk
5
Pennemann, Karin
5
Perrey, Jesko
5
Steenkamp, Jan-Benedict E. M.
5
Anselmsson, Johan
4
Cliquet, Gérard
4
Das, Gopal
4
Gedenk, Karen
4
Geyskens, Inge
4
Harlam, Bari A.
4
Inderst, Roman
4
Keller, Kristopher Oliver
4
Martinelli, Elisa
4
Sethuraman, Raj
4
Spillecke, Dennis
4
Weindel, Julia
4
Yagüe Guillén, María Jésus
4
Zettelmeyer, Florian
4
Abril Barrie, Carmen
3
Alexander, Nicholas
3
Aust, Gerhard
3
Badrinarayanan, Vishag
3
Beneke, Justin
3
Bhukya, Ramulu
3
Biscourp, Pierre
3
Boutin, Xavier
3
Burmann, Christoph
3
Buscher, Udo
3
Chimhundu, Ranga
3
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Springer Fachmedien Wiesbaden
3
De Gruyter Oldenbourg
1
Harvard Graduate School of Business Administration
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
National Bureau of Economic Research
1
New York University / Institute of Retail Management
1
Retail Research Society
1
Springer International Publishing
1
Universität Duisburg <1980-2002>
1
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Published in...
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Journal of retailing and consumer services
75
Journal of retailing
29
Journal of business research : JBR
25
International journal of retail & distribution management
22
The international review of retail, distribution and consumer research
22
The journal of brand management : an international journal
15
SpringerLink / Bücher
14
European journal of operational research : EJOR
12
The journal of product & brand management
12
Springer Proceedings in Business and Economics
11
International journal of retail and distribution management
8
Transportation research / E : an international journal
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
7
European journal of marketing : EJM
7
International journal of production economics
6
Asia Pacific journal of marketing and logistics
5
International marketing review
5
Journal of food products marketing
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Australasian marketing journal
4
European review of agricultural economics : ERAE
4
Handel und Internationales Marketing / Retailing and International Marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business and globalisation : IJBG
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of euromarketing
4
Journal of fashion marketing and management
4
Journal of international marketing
4
Journal of marketing management : MM
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Research
4
Schriften zu Distribution und Handel
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brick & mortar shopping in the 21st century
3
Business history
3
Cogent business & management
3
Fashion branding and communication : core strategies of European luxury brands
3
Innovatives Markenmanagement
3
International journal of Indian culture and business management
3
International journal of business excellence
3
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Source
All
ECONIS (ZBW)
781
USB Cologne (EcoSocSci)
9
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1
Handelsorientierte Markenführung : Strategien zur Profilierung von Konsumgüterherstellern beim Handel
Feige, Stephan
-
1996
Persistent link: https://www.econbiz.de/10000584377
Saved in:
2
The role of customer loyalty as a
brand
extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
Saved in:
3
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
4
Relacyjne uwarunkowania kreowania marek należących do detalistów
Spyra, Zbigniew
-
2019
Persistent link: https://www.econbiz.de/10012008474
Saved in:
5
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
6
Luxury
brand
strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
7
The effects of price promotion depth on new and mature products
Choi, Sunhee
;
Friske, Wesley
;
Lee, Sangno
;
Wilcox, James B.
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 202-215
Persistent link: https://www.econbiz.de/10010347467
Saved in:
8
Vertikaler Markenschutz als Problem der Markenartikelindustrie : der Schutz des Markenartikels vor rufschädigenden Kommunikationsmassnahmen des Einzelhandels als Gegenstand werbewi...
Schröder, Hendrik
-
1990
Persistent link: https://www.econbiz.de/10000788963
Saved in:
9
Retail
brand
extension: from theory to practice : a multi-country study of European grocery retailers
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advancing insights on brand management
,
(pp. 83-101)
.
2017
Persistent link: https://www.econbiz.de/10011855071
Saved in:
10
Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
Aust, Gerhard
;
Buscher, Udo
- In:
Central European journal of operations research : CEJOR …
24
(
2016
)
1
,
pp. 127-147
Persistent link: https://www.econbiz.de/10011665769
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