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How Retailers Exploit Consumers' Biased Perceptions of Shipping Costs
Frischmann, Tanja - 2014
, while other retailers offer "free shipping" to attract consumers and exploit their so-called zero-risk bias. Consumers …
Persistent link: https://www.econbiz.de/10013049589
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Transforming luxury : global luxury brand executives' perceptions during COVID
Loranger, David; Roeraas, Erik - In: Journal of global fashion marketing : JGfM 14 (2023) 1, pp. 48-62
Persistent link: https://www.econbiz.de/10013555415
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Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco; Hubert, Anita Mirja; Sommer, Jens; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 4, pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
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Diagnosing service quality in retailing : the case of Singapore
Durvasula, Srinivas; Lysonski, Steven - In: Journal for international business and entrepreneurship … 5 (2010) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10008688747
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Einfluss olfaktorischer Reize auf das Kaufverhalten in Handelsagglomerationen
Teller, Christoph - 2007
Persistent link: https://www.econbiz.de/10003568160
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Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin; Zhao, Ying; Valenzuela, Ana - 2010
Persistent link: https://www.econbiz.de/10003922858
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The impact of sound experiences on the shopping behaviour of children and their parents
Hultén, Bertil M. L. - In: Marketing intelligence & planning 33 (2015) 2, pp. 197-215
Persistent link: https://www.econbiz.de/10011326046
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Retail fairness : exploring consumer perceptions of fairness towards retailers' marketing tactics
Bang, Nguyen; Klaus, Philipp - In: Journal of retailing and consumer services 20 (2013) 3, pp. 311-324
Persistent link: https://www.econbiz.de/10009759787
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Shopping in discount stores : the role of price-related attributions, emotions and value perception
Zielke, Stephan - In: Journal of retailing and consumer services 21 (2014) 3, pp. 327-338
Persistent link: https://www.econbiz.de/10010348753
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Making choices while smelling, tasting, and listening : the role of sensory (dis)similarity when sequentially sampling products
Biswas, Dipayan; Labrecque, Lauren I.; Lehmann, Donald R.; … - In: Journal of marketing 78 (2014) 1, pp. 112-126
Persistent link: https://www.econbiz.de/10010250059