Končar, Jelena; Marić, Radenko; Vukmirović, Goran - In: Journal of business economics and management 20 (2019) 5, pp. 821-840
The aim of this paper is to define the significance of different indicators that affect the expected benefit of customers when using loyalty cards in the purchasing process in the retail sector. As the most important indicators that affect expectations while using loyalty cards, the following...
