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~subject:"Einzelhandel"
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Einzelhandel
Consumer behaviour
82,937
Konsumentenverhalten
80,457
Social Web
20,592
Social web
20,561
Online-Marketing
13,142
Internet marketing
13,026
Relationship marketing
10,367
Beziehungsmarketing
10,341
Theorie
9,743
Theory
9,574
Brand management
8,544
Markenführung
8,505
Brand image
7,083
Markenimage
7,051
Online-Handel
6,640
Online retailing
6,626
Customer satisfaction
6,022
Kundenzufriedenheit
5,862
Electronic Commerce
5,797
USA
5,589
E-commerce
5,521
United States
5,343
Deutschland
4,961
Viral marketing
4,875
Virales Marketing
4,855
Werbewirkung
4,735
Advertising effects
4,688
Germany
4,646
Service quality
4,622
Dienstleistungsqualität
4,578
Brand
4,498
Markenartikel
4,487
Retail trade
4,260
Advertising
4,077
Werbung
4,007
Marketingmanagement
3,786
Marketing management
3,762
Experiment
3,645
Verbraucherverhalten
3,589
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Undetermined
1,973
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734
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Article
3,276
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1,010
Journal
16
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Article in journal
3,066
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3,066
Aufsatz im Buch
211
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211
Graue Literatur
204
Non-commercial literature
204
Hochschulschrift
134
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133
Arbeitspapier
128
Thesis
96
Conference paper
51
Konferenzbeitrag
51
Collection of articles of several authors
49
Sammelwerk
49
Aufsatzsammlung
34
Bibliografie enthalten
23
Bibliography included
23
Case study
16
Fallstudie
16
Konferenzschrift
16
Collection of articles written by one author
12
Sammlung
12
Conference proceedings
8
Dissertation u.a. Prüfungsschriften
8
Market information
7
Marktinformation
7
Statistik
6
Statistics
5
Amtsdruckschrift
4
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4
Accompanied by computer file
3
Elektronischer Datenträger als Beilage
3
Handbook
3
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3
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English
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German
223
Italian
5
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5
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Spanish
2
Swedish
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1
Dutch
1
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Grewal, Dhruv
27
Gázquez-Abad, Juan Carlos
24
Pantano, Eleonora
24
Martínez-López, Francisco J.
20
Schramm-Klein, Hanna
20
Swoboda, Bernhard
18
Das, Gopal
17
Gijsbrechts, Els
15
Zielke, Stephan
15
Roggeveen, Anne L.
14
Steinmann, Sascha
13
Dennis, Charles
12
Gil Saura, Irene
12
Khare, Arpita
12
Rajagopal
12
Sands, Sean
12
Teller, Christoph
12
Ailawadi, Kusum L.
11
Brengman, Malaika
11
Campo, Katia
11
Diallo, Mbaye Fall
11
Nordfält, Jens
11
Richards, Timothy J.
11
Chintagunta, Pradeep K.
10
Wagner, Gerhard
10
Bang, Nguyen
9
Dekimpe, Marnik G.
9
Geyskens, Inge
9
Rabinovich, Elliot
9
Rudolph, Thomas
9
Stobart, Jon
9
Verhoef, Peter C.
9
Willems, Kim
9
Calvo-Porral, Cristina
8
Chebat, Jean-Charles
8
Gielens, Katrijn
8
Ieva, Marco
8
Loureiro, Sandra Maria Correia
8
Lévy Mangin, Jean-Pierre
8
Morschett, Dirk
8
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Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
4
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Books on Demand GmbH <Norderstedt>
2
Nordic Council of Ministers
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Alabama / State Highway Dept
1
Alabama Highway Research Group
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
1
Deutsche Bundesbank
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Goethe-Universität Frankfurt am Main
1
Gottlieb Duttweiler Institute
1
Graduate School of Business Administration
1
Great Britain / Commission on Industrial Relations
1
Handelshögskolan i Stockholm
1
Handelsverband Deutschland
1
Harvard University, Graduate School of Business Administration, Division of Research
1
IGI Global
1
Institut for Graenseregionsforskning
1
Institut für Handelsforschung <Köln>
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Justus-Liebig-Universität Gießen
1
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Journal of retailing and consumer services
477
Journal of retailing
141
Journal of business research : JBR
121
International journal of retail & distribution management
117
The international review of retail, distribution and consumer research
113
International journal of retail and distribution management
67
International journal of electronic marketing and retailing : IJEMR
42
European journal of operational research : EJOR
32
Psychology & marketing
32
Management science : journal of the Institute for Operations Research and the Management Sciences
31
European journal of marketing : EJM
27
Marketing intelligence & planning
25
Journal of the Academy of Marketing Science
23
International journal of consumer studies
22
The journal of services marketing
22
Journal of marketing
21
International journal of production economics
20
SpringerLink / Bücher
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
European retail research
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
The journal of consumer marketing
18
Asia Pacific journal of marketing and logistics
17
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
International journal of Indian culture and business management
16
Cogent business & management
15
International journal of production research
15
Journal of fashion marketing and management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Production and operations management : an international journal of the Production and Operations Management Society
15
Technological forecasting & social change : an international journal
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Manufacturing & service operations management : M & SOM
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
The journal of product & brand management
13
The service industries journal
13
Omega : the international journal of management science
12
Springer Proceedings in Business and Economics
12
Australasian marketing journal
11
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Source
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ECONIS (ZBW)
4,271
USB Cologne (EcoSocSci)
20
EconStor
5
OLC EcoSci
3
RePEc
3
Showing
1
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10
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1
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
2
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
3
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
4
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
Saved in:
5
The retailer's puzzle : influencer opinions and consumer-generated information
Mukherjee, Atmadeep
;
Mukherjee, Amaradri
;
Iyer, Pramod
; …
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 756-768
Persistent link: https://www.econbiz.de/10013535936
Saved in:
6
Online product reviews : is a finer-grained rating scheme superior to a coarser one?
Tunc, Murat M.
;
Cavusoglu, Huseyin
;
Raghunathan, Srinivasan
- In:
MIS quarterly
45
(
2021
)
4
,
pp. 2193-2234
Persistent link: https://www.econbiz.de/10012815067
Saved in:
7
Facebook practices for business communication among fashion retailers
Escobar-Rodríguez, Tomás
;
Bonsón-Fernández, Rocío
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011703050
Saved in:
8
A social network approach to the influences of shopping experiences on e-WOM
Yoon, Sung-joon
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
3
,
pp. 213-223
Persistent link: https://www.econbiz.de/10009672212
Saved in:
9
Customer participation in virtual communities for local high streets
Betzing, Jan Hendrik
;
Kurtz, Michael
;
Becker, Jörg
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238337
Saved in:
10
Customer complaint behaviour (CCB) in the retail sector : why do customers voice their complaints on Facebook?
Mein, Xiang Ying
;
Bagaas, Ingrid K.
;
Relling, Erling K. L.
- In:
The international review of retail, distribution and …
29
(
2019
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10012208244
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