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Yoon, Carolyn; Cole, Catherine A. - In: Handbook of consumer psychology, (pp. 247-270). 2008

Persistent link: https://www.econbiz.de/10003716193

Consumer decision making and aging : current knowledge and future directions

Yoon, Carolyn; Cole, Catherine A.; Lee, Michelle P. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 2-16

Persistent link: https://www.econbiz.de/10003825280

An integration of perspectives on aging and consumer decision making

Cole, Catherine A.; Lee, Michelle P.; Yoon, Carolyn - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 35-37

Persistent link: https://www.econbiz.de/10003825306

Why do older consumers tell us they are more satisfied?

Yoon, Carolyn; Feinberg, Fred M.; Schwarz, Norbert - In: The aging consumer : perspectives from psychology and …, (pp. 209-228). 2010

Persistent link: https://www.econbiz.de/10003996996

Aging and consumption

Yoon, Carolyn; Skurnik, Ian; Carpenter, Stephanie M. - In: The Routledge companion to identity and consumption, (pp. 187-194). 2013

Persistent link: https://www.econbiz.de/10009700290

The aging consumer : perspectives from psychology and marketing

Drolet, Aimee Leigh (ed.); Yoon, Carolyn (ed.) - 2021 - 2nd edition

"The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with...

Persistent link: https://www.econbiz.de/10013182422

Subjective age and older consumers

Peluso, Alessandro M.; Amatulli, Cesare; Yoon, Carolyn; … - In: The aging consumer : perspectives from psychology and …, (pp. 237-258). 2021

Persistent link: https://www.econbiz.de/10012298624

The influence of creativity on objective and subjective well-being in older adulthood

Carpenter, Stephanie M.; Chae, Rebecca; Sung, Yeonjin; … - In: The aging consumer : perspectives from psychology and …, (pp. 279-297). 2021

Persistent link: https://www.econbiz.de/10012298638

Impact of age on brand awareness sets : a turning point in consumers' early 60s

Lambert-Pandraud, Raphaëlle; Laurent, Gilles; Mullet, … - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 205-218

Persistent link: https://www.econbiz.de/10011675161

When feeling younger depends on others : the effects of social cues on older consumers

Amatulli, Cesare; Peluso, Alessandro M.; Guido, Gianluigi; … - In: Journal of consumer research : JCR ; an … 45 (2018) 4, pp. 691-709

Persistent link: https://www.econbiz.de/10011951042