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The impact of sharing mechanism design on content sharing in online social networks
Heimbach, Irina; Hinz, Oliver - In: Information systems research : ISR 29 (2018) 3, pp. 592-611
Persistent link: https://www.econbiz.de/10011929231
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Why users share marketer-generated contents on social broadcasting Web sites : a cognitive-affective involvement perspective
Li, Yuhao; Oh, Lih-Bin; Wang, KanLiang - In: Journal of organizational computing and electronic commerce 27 (2017) 4, pp. 342-373
Persistent link: https://www.econbiz.de/10011762613
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Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting; Huang, Jinghua; Tan, Yong; Yu, Yifan - In: Information systems research : ISR 30 (2019) 1, pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
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The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi; Mortimer, Kathleen; Evans, Geraint - In: International journal of internet marketing and … 12 (2018) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
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Catch me if you can : online protests on sites powered by user-generated content
Silva, Leiser; Panahi, Hesam - In: Information & management : the internat. journal of … 54 (2017) 1, pp. 103-114
Persistent link: https://www.econbiz.de/10011650500
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Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna; Mero, Joel; Munnukka, Juha; Zimmer, Marcus; … - In: Industrial marketing management : the international … 118 (2024), pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
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How do people adopt information on social media? : the role of e-WOM in revealing travel itineraries
Aksoy, Nilsah Cavdar; Alan, Alev Kocak; Kabadayi, Ebru Tumer - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 550-569
Persistent link: https://www.econbiz.de/10012670726
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Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin; Khan, Euna Mehnaz; Huh, Jisu; Srivastava, … - In: Journal of marketing communications 29 (2023) 7, pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
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Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie; Grabner-Kräuter, Sonja; Breitenecker, … - In: International journal of networking and virtual … 14 (2014) 1/2, pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
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The importance of electronic word-of-mouth on consumer perception of content marketing
Hirschfelder, Benedikt; Chigada, Joel Mugove - In: International journal of electronic marketing and … 11 (2020) 2, pp. 184-198
Persistent link: https://www.econbiz.de/10012227533