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The impact of increasing search frictions on online shopping behavior : evidence from a field experiment
Ngwe, Donald; Teixeira, Thales S. - 2018
Persistent link: https://www.econbiz.de/10011931489
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Decoding Digital Consumer Behavior : Bridging Theory and Practice
Pellegrino, Alfonso - 2024
Evolution of Marketing -- Digital Marketing: Overview and Evolutions -- Consumer Perceptions. How Digital Marketing has … -- Social Comparison, Problems of Digital Consumption and its Implications -- Humanistic and Sustainable Marketing. Marketing 4 … psychological impact of digital platforms. The chapters on humanistic and sustainable marketing, and digital customer experience …
Persistent link: https://www.econbiz.de/10014544836
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Consumer savvy: conceptualisation and measurement
MacDonald, Emma K.; Uncles, Mark D. - In: Journal of marketing management : MM 23 (2007) 5/6, pp. 497-517
Persistent link: https://www.econbiz.de/10003492225
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Impact of e-commerce on consumers and small firms
Zappalà, Salvatore (contributor); Gray, Colin (contributor) - 2006
Persistent link: https://www.econbiz.de/10003301619
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Marketing empowerment and exclusion in the information age
Saren, Michael - In: Marketing intelligence & planning 29 (2011) 1, pp. 39-48
Persistent link: https://www.econbiz.de/10009006853
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The third screen : marketing to your customers in a world gone mobile
Martin, Chuck - 2011
Persistent link: https://www.econbiz.de/10009011493
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Market signals : web site investment and physicl store existence
Wang, Xuehua; Chow, Wing Chi; Yang, Zhilin; Lai, … - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 94-113
Persistent link: https://www.econbiz.de/10010247515
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Using values to segment virtual consumers on social networking sites
Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
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Online music consumption in today's technological context : putting the influence of ethics in perspective
Weijters, Bert; Goedertier, Frank; Verstreken, Sofie - In: Journal of business ethics : JOBE 124 (2014) 4, pp. 537-550
Persistent link: https://www.econbiz.de/10010431314