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Managing service quality in high customer contact B2B services across domestic and international markets
Pomirleanu, Nadia; Mariadoss, Babu John; Chennamaneni, … - In: Industrial marketing management : the international … 55 (2016), pp. 131-143
Persistent link: https://www.econbiz.de/10011503639
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The joint effect of buyer-supplier interaction and service complexity on B2B buyer satisfaction
Teixeira, Rafael; Paiva, Ely Laureano; Matos, Celso … - In: International journal of services technology and … 26 (2020) 6, pp. 455-477
Persistent link: https://www.econbiz.de/10012503714
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Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh; Dash, Satyabhusan; Mishra, Abhishek; … - In: The journal of business & industrial marketing 39 (2024) 2, pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
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The effect of digital marketing transformation trends on consumers' purchase intention in B2B businesses : the moderating role of brand awareness
Nguyen Ngoc Hien; Tran Nguyen Huynh Nhu - In: Cogent business & management 9 (2022) 1, pp. 1-24
Digital marketing transformation is one of the important elements in a business's long-term plan. Furthermore, choosing the most optimizing and suitable marketing strategy is not really simple with B2B enterprise. Based on the theory of planned behavior and the theory of consumer behavior, this...
Persistent link: https://www.econbiz.de/10014434104
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Eight organizational enablers of digital service-sales ambidexterity in industrial firms
Classen, Moritz; Friedli, Thomas - In: The journal of business & industrial marketing 37 (2022) 11, pp. 2142-2155
Persistent link: https://www.econbiz.de/10013455410
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The evolution of B2B strategies in the rise of value co-creation and service management
Chowdhury, Naushaba; Balaraman, Pravin; Liu, Jonathan - In: Journal of strategy and management 16 (2023) 4, pp. 708-732
Persistent link: https://www.econbiz.de/10014433014
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Are customer information systems worth it? : Results from B2B services
Zahay, Debra; Griffin, Abbie - 2002
Persistent link: https://www.econbiz.de/10001713789
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A reconceptualization of manufacturers' service strategies
Raddats, Chris; Kowalkowski, Christian - In: Journal of business-to-business marketing 21 (2014) 1, pp. 19-34
Persistent link: https://www.econbiz.de/10010343529
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Creating trust and commitment in B2B services
Gansser, Oliver Alexander; Boßow-Thies, Silvia; Krol, … - In: Industrial marketing management : the international … 97 (2021), pp. 274-285
Persistent link: https://www.econbiz.de/10013206323
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Value co-creation in the B2B context : a diagnosis of knowledge management based on multiple case studies
Bonamigo, Andrei; Guimarães Frech, Camila; Lopes, Ana … - In: The journal of business & industrial marketing 37 (2022) 7, pp. 1449-1462
Persistent link: https://www.econbiz.de/10013400122