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Impact of virtual brand experi...
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Electronic Commerce
E-commerce
20,576
Konsumentenverhalten
17,389
Consumer behaviour
17,354
Online-Marketing
12,883
Internet marketing
12,661
Online-Handel
11,034
Online retailing
10,975
Markenimage
10,867
Brand image
10,652
Markenführung
8,312
Brand management
8,301
Social Web
7,975
Social web
7,966
Werbewirkung
7,887
Advertising effects
7,662
Internet
5,904
Beziehungsmarketing
4,982
Relationship marketing
4,971
Werbung
4,407
Advertising
4,345
Brand
3,682
Markenartikel
3,651
Deutschland
3,579
Germany
3,374
Theorie
3,155
Theory
3,144
USA
2,698
United States
2,632
Virtuelle Realität
2,465
Viral marketing
2,450
Virales Marketing
2,450
Digitalisierung
2,394
Virtual reality
2,371
Einzelhandel
2,334
Marketingmanagement
2,321
Marketing management
2,296
Retail trade
2,274
Digitization
2,216
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2,079
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Kollmann, Tobias
79
Heinemann, Gerrit
65
Wirtz, Bernd W.
56
Alt, Rainer
44
Ockenfels, Axel
34
Bauer, Hans H.
33
Hudetz, Kai
33
Fritz, Wolfgang
30
Peitz, Martin
30
Martens, Bertin
27
Pavlou, Paul A.
26
Picot, Arnold
26
Ketter, Wolfgang
25
Lee, In
25
Collins, John
24
Albers, Sönke
23
Chaffey, Dave
23
Brynjolfsson, Erik
22
Ghose, Anindya
22
Shaw, Michael J.
22
Lammenett, Erwin
21
Baal, Sebastian van
20
Khosrowpour, Mehdi
20
Rabinovich, Elliot
20
Schubert, Petra
20
Whinston, Andrew B.
20
Meier, Andreas
19
Nijkamp, Peter
19
Wiedmann, Klaus-Peter
19
Benbasat, Izak
18
Goolsbee, Austan
18
Hackl, Franz
18
Weinhardt, Christof
18
Welfens, Paul J. J.
18
Österle, Hubert
18
Dwivedi, Yogesh Kumar
17
Economides, Nicholas
17
Hess, Thomas
17
Martínez-López, Francisco J.
17
Smith, Alan D.
17
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IGI Global
147
Springer Fachmedien Wiesbaden
72
OECD
65
National Bureau of Economic Research
62
Organisation for Economic Co-operation and Development
38
Europäische Kommission
30
World Bank Group
28
Deutsche Bank <Frankfurt am Main> / Research
23
UNCTAD
18
Nomos Verlagsgesellschaft
14
Edward Elgar Publishing
13
Springer-Verlag GmbH
12
World Bank
12
Competence Center E-Commerce <Bochum>
10
Ecademy CH
9
International Federation for Information Processing
9
International Trade Centre
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UNCTAD / Secretariat
9
Deutschland / Bundesministerium für Wirtschaft und Energie
8
Europäische Kommission / Generaldirektion Informationsgesellschaft
8
Springer Gabler <Firma>
8
Universität St. Gallen
8
Books on Demand GmbH <Norderstedt>
7
European Communication Council
7
Institut der Deutschen Wirtschaft Köln Consult
7
Vereinte Nationen / Economic and Social Commission for Asia and the Pacific
7
Weltwirtschaftsforum
7
Akademie für Technikfolgenabschätzung in Baden-Württemberg
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Campus Verlag
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Europäische Kommission / Gemeinsame Forschungsstelle
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Europäische Kommission / Generaldirektion Kommunikationsnetze, Inhalte und Technologien
6
Information Resources Management Association
6
Ministerial Conference A Borderless World: Realising the Potential of Global Electronic Commerce <1998, Ottawa>
6
Verlag Dr. Kovač
6
World Trade Organization
6
AMACOM
5
Booz, Allen & Hamilton GmbH <Düsseldorf>
5
Deutsches Institut für Urbanistik
5
Erich-Schmidt-Verlag <Berlin>
5
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
5
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SpringerLink / Bücher
235
Journal of retailing and consumer services
202
Electronic commerce research
177
Journal of business research : JBR
146
Information systems and e-business management : ISeB
119
Journal of internet commerce
102
International journal of business information systems : IJBIS
100
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
98
Industrial marketing management : the international journal for industrial and high-tech firms
96
European journal of operational research : EJOR
92
Information systems research : ISR
90
International journal of electronic business
90
International journal of e-business research : an official publication of the Information Resources Management Association
89
International journal of production economics
89
Management science : journal of the Institute for Operations Research and the Management Sciences
87
Springer eBook Collection
86
Electronic commerce research and applications
75
Electronic markets : the international journal on networked business
75
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
74
International journal of electronic marketing and retailing : IJEMR
74
Premier reference source
74
Technological forecasting & social change : an international journal
74
Journal of electronic commerce research : JECR
68
International journal of electronic commerce : IJEC
66
Transportation research / E : an international journal
63
Electronic markets : EM ; the international journal of electronic commerce and business media
62
Journal of management information systems : JMIS
62
NBER working paper series
62
International journal of production research
59
Springer eBook Collection / Business and Economics
53
International journal of electronic customer relationship management : IJECRM
51
Telecommunications policy : the international journal of digital economy, data sciences and new media
51
Gabler Edition Wissenschaft
50
International journal of internet marketing and advertising : IJIMA
48
International journal of networking and virtual organisations : IJNVO
46
Journal of retailing
46
European research studies
45
Journal of organizational computing and electronic commerce
42
NBER Working Paper
42
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ECONIS (ZBW)
21,463
USB Cologne (EcoSocSci)
1,496
USB Cologne (business full texts)
1
EconStor
1
RePEc
1
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1
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Saved in:
2
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
3
The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang
;
Yang, Yi
;
Wang, Qi
;
Ma, Quingguo
- In:
Enterprise information systems
8
(
2014
)
5
,
pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
Saved in:
4
Impact of advertising in creating brand equity with reference to e-tailers
Sarika Omkar P.
;
Naikwade, Shital Sainath
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 95-106
Persistent link: https://www.econbiz.de/10014246903
Saved in:
5
Second life : your world. Your imagination. - Your success? ; eine empirische Analyse des Erfolgspotentials von Second Life
Huber, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003712427
Saved in:
6
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
7
Antecedents of purchase intention in the online context
Bebber, Suélen
;
Milan, Gabriel Sperandio
;
Toni, Deonir de
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011820565
Saved in:
8
Utilitarian and hedonic motivation in e-commerce online purchasing intentions
Fülöp, Melinda Timea
;
Topor, Dan Ioan
;
Căpuşneanu, …
- In:
Eastern European economics : EEE
61
(
2023
)
5
,
pp. 591-613
Persistent link: https://www.econbiz.de/10014339251
Saved in:
9
Observing product touch : the vicarious haptic effect in digital marketing and virtual reality
Luangrath, Andrea Webb
;
Peck, Joann
;
Hedgcock, William
; …
- In:
Journal of marketing research
59
(
2022
)
2
,
pp. 306-326
Persistent link: https://www.econbiz.de/10013258020
Saved in:
10
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
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