Similar Search Results

Communicating legal information to online customers transparently : a multidisciplinary multistakeholderist perspective

Seizov, Ognyan; Wulf, Alexander J. - In: Journal of international consumer marketing 33 (2021) 2, pp. 159-177

Persistent link: https://www.econbiz.de/10012483608

Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels

Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41

Persistent link: https://www.econbiz.de/10014340162

Using values to segment virtual consumers on social networking sites

Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645

Persistent link: https://www.econbiz.de/10011534900

Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy

Hu, Lingshu - In: Journal of internet commerce 20 (2021) 3, pp. 355-370

Persistent link: https://www.econbiz.de/10012549666

Omni-personal Luxury : How to Transform your Luxury Business for the Digital Age

Schmitt, Rebecca; Rossi, Arnaud; Bensoussan, Albert - 2022

tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive …-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in …

Persistent link: https://www.econbiz.de/10012814657

Social commerce isn't the cherry on the cake, its the new cake! : ow consumers' attitudes and eWOM influence online purchase intention in China

Bilal, Muhammad; Akram, Umair; Rasool, Hassan; Yang, Xiaoyan - In: International journal of quality and service sciences 14 (2022) 2, pp. 180-196

Persistent link: https://www.econbiz.de/10013330609

Factors impacting digital buyer's decision : role played by virtual store and social networking sites as selling medium for consumer electronics

Tomar, Malvika; Pandey, Amit Kumar - In: International journal of public sector performance … 12 (2023) 3, pp. 365-392

Persistent link: https://www.econbiz.de/10014430781

Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms

Sharma, Radhika; Alavi, Shirin; Ahuja, Vandana - In: International journal of management practice : IJMP 12 (2019) 4, pp. 405-425

Persistent link: https://www.econbiz.de/10012140323

Impacts of social media on the buying intention of the consumers in Edinburgh, UK

Al-Shawabkeh, Abdallah; Nuseir, Mohammed T.; Aljumah, Ahmad - In: International journal of procurement management 14 (2021) 4, pp. 470-486

Persistent link: https://www.econbiz.de/10012595864

Organizations and social networking : utilizing social media to engage consumers

Li, Eldon Yu-zen (contributor) - 2013

"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...

Persistent link: https://www.econbiz.de/10009753394

1
2
3
4
5
6
7
8
9
10
Next
Last