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Intention to purchase travel online : a SEM analysis

Parlakorn Kornpitack; Puris Sornsaruht - In: European research studies 22 (2019) 3, pp. 246-260

Persistent link: https://www.econbiz.de/10012286120

Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels

Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41

Persistent link: https://www.econbiz.de/10014340162

The demand effects of joint product advertising in online videos

Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937

Persistent link: https://www.econbiz.de/10011338803

Impact of personalized social media advertisements on consumer purchase intention

Reena, Mehta; Udita, Kulkarni - In: Analele Universităţii Dunărea de Jos Galaţi / 1 26 (2020) 2, pp. 15-24

Persistent link: https://www.econbiz.de/10012285799

The online target advertising design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of...

Idemudia, Efosa C. - In: International journal of information technology and … 15 (2016) 3, pp. 195-226

Persistent link: https://www.econbiz.de/10011719661

Investigating social commerce as an alternate model for online commerce in developing countries : a case of Pakistani economy

Talat, Amina; Azar, Sana; Yousaf, Muhammad Waqar - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 223-242

affective influence, word of mouth, affective influence, advertising influence, purchasing experience and viral reach on social …

Persistent link: https://www.econbiz.de/10010260193

Impacts of social media on the buying intention of the consumers in Edinburgh, UK

Al-Shawabkeh, Abdallah; Nuseir, Mohammed T. - In: International journal of procurement management 14 (2021) 4, pp. 470-486

Persistent link: https://www.econbiz.de/10012595864

Toward better digital advertising : the role of the anthropomorphic virtual agent

Ben Saad, Sihem - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 295-331

Persistent link: https://www.econbiz.de/10014454751

Direct-to-consumer prescription medication advertisements and use of different types of media

Fogel, Joshua; Herzog, Rivka - In: Journal of electronic commerce in organizations : the … 18 (2020) 4, pp. 51-72

Persistent link: https://www.econbiz.de/10012427422

Return on investment on facebook adds : quantitative research

Angelovska, Nina - In: UTMS journal of economics / University of Tourism and … 13 (2022) 1, pp. 56-66

Facebook ads are widely used by companies around the world who spend significant budget on this promotional tool. We focus in this research on financial returns of Facebook ads designed towards reaching sales (conversions), particularly short-term profitability. The aim of this research is to...

Persistent link: https://www.econbiz.de/10013326397

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