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Twitter use related to reality television characters : association with increased marijuana use
Fogel, Joshua; Travis, Yosef - In: Journal of organizational computing and electronic commerce 27 (2017) 2, pp. 152-161
Persistent link: https://www.econbiz.de/10011687513
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"Free" internet content : Web 1.0, Web 2.0, and the sources of economic growth
Nakamura, Leonard Isamu; Samuels, Jon D.; Soloveichik, … - 2018
The Internet has evolved from Web 1.0, with static web pages and limited interactivity, to Web 2.0, with dynamic content that relies on user engagement. This change increased production costs significantly, but the price charged for Internet content has generally remained the same: zero. Because...
Persistent link: https://www.econbiz.de/10011891856
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Advertising and content creation on digital content platforms
Ren, Qitian - In: Marketing science 43 (2024) 4, pp. 734-750
Persistent link: https://www.econbiz.de/10014636320
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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal; Brown, Brian P.; Milne, George R. - In: Industrial marketing management : the international … 43 (2014) 5, pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
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Online Platforms and Digital Advertising Market Study : Observations on CMA’s Interim Report
Geradin, Damien - 2020
digital advertising (the “Interim Report”). As a starting point, we are very impressed by the quality of the Interim Report as … it correctly identifies the competition issues raised by digital advertising and accurately discusses the complex … mechanisms involved in digital advertising including real-time bidding (“RTB”). The CMA's analysis is very much in line with our …
Persistent link: https://www.econbiz.de/10012841611
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Impact of personalized social media advertisements on consumer purchase intention
Reena, Mehta; Udita, Kulkarni - In: Analele Universitătii Dunărea de Jos Galaţi 26 (2020) 2, pp. 15-24
Persistent link: https://www.econbiz.de/10012285799
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The online target advertising design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of...
Idemudia, Efosa C. - In: International journal of information technology and … 15 (2016) 3, pp. 195-226
Persistent link: https://www.econbiz.de/10011719661
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Threat of internet platforms : Facebook, Google, etc.
Alleman, James H. - 2018
, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …Free!! Google and Facebook!!! We all know them, what to worry about? Everything! The giants of the internet are … expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …
Persistent link: https://www.econbiz.de/10011991112
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Internet platforms' threats : Facebook, Google, etc.
Alleman, James H. - 2018
, Google's parent, and Facebook receive more than 60 percent of digital advertising revenue (Media Buying 2017); Google …Free!! Google and Facebook!!! We all know them, what to worry about? Everything! The giants of the internet are … expanding into every corner of the economy, politics and our lives. They control the majority of digital advertising; Alphabet …
Persistent link: https://www.econbiz.de/10012012003