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B2B commitment building in emerging markets : the case of Brazil
Graça, Sandra S.; Barry, James M.; Doney, Patricia M. - In: The journal of personal selling & sales management : JPSSM 36 (2016) 2, pp. 105-125
Persistent link: https://www.econbiz.de/10011515677
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Corporate branding in an emerging business market : a phenomenological perspective
Pranjal, Piyush; Sarkar, Soumya - In: International journal of business and emerging markets … 12 (2020) 1, pp. 46-65
Persistent link: https://www.econbiz.de/10012204605
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Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.; Cohen, Greg S.; Rajan, Bharath - In: Industrial marketing management : the international … 51 (2015), pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
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Corporate brand expressions in business-to-business companies' websites : evidence from Brazil and India
Simões, Cláudia; Singh, Jaywant; Perin, Marcelo Gattermann - In: Industrial marketing management : the international … 51 (2015), pp. 59-68
Persistent link: https://www.econbiz.de/10011422737
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B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.; Sinha, Mona - In: Industrial marketing management : the international … 51 (2015), pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
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Explaiing industrial importers' commitment from an emerging market perspective : theoretical and managerial insights
Saleh, M. Abu; Ali M. Yunus; Andaleeb, Syed S. - In: The journal of business & industrial marketing 29 (2014) 1, pp. 45-62
Persistent link: https://www.econbiz.de/10010252760
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Opportunities and opportunism with high-status B2B partners in emerging economies
Gould, A. Noel; Liu, Annie H.; Yu, Yang - In: The journal of business & industrial marketing 31 (2016) 5, pp. 684-694
Persistent link: https://www.econbiz.de/10011564335
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Technological catch-up by component suppliers in the Pakistani automotive industry : a four-dimensional analysis
Yang, Xiaoming; Sun, Li - In: Industrial marketing management : the international … 50 (2015), pp. 40-50
Persistent link: https://www.econbiz.de/10011411673
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Market Segmentation in B2B Industry : A Case for Transaction Based Segmentation Method for B2B Firms in Emerging Markets
Sarkar, Soumya - 2013
Market segmentation has always been seen as a critical marketing decision area for all organization pursuing marketing and strategic planning to manage their businesses. Accordingly, it has received considerable attention by academic researchers since its conception by Smith (1956). Segmentation...
Persistent link: https://www.econbiz.de/10013071941
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Nature and evolution of trust in business-to-business settings : insights from VC-entrepreneur relationships
Panda, Swati; Srivastava, Saurabh; Pandey, Satyendra C. - In: Industrial marketing management : the international … 91 (2020), pp. 246-256
Persistent link: https://www.econbiz.de/10012422217