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~subject:"Emotion"
~subject:"Kundenzufriedenheit"
~subject:"Theorie"
~subject:"Werbung"
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Emotion
Kundenzufriedenheit
Theorie
Werbung
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Theory
9,639
Brand management
9,376
Markenführung
9,375
Markenartikel
9,114
Youth
9,038
Beziehungsmarketing
8,935
Jugendliche
8,929
Relationship marketing
8,922
Brand
8,020
Markenimage
7,257
Brand image
7,208
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6,219
United States
5,813
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5,523
Online-Handel
5,450
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5,436
Customer satisfaction
5,423
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4,841
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4,837
Germany
4,570
Online-Marketing
4,515
Internet marketing
4,489
Einzelhandel
4,365
Dienstleistungsqualität
4,316
Service quality
4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
E-commerce
3,450
Advertising
3,108
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2,953
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Han, Heesup
68
Septianto, Felix
39
Huber, Frank
37
Mattila, Anna S.
35
Gierl, Heribert
31
Anderson, Simon P.
29
Usman, Osly
28
Bauer, Hans H.
27
Hruschka, Harald
27
Bagozzi, Richard P.
26
Loureiro, Sandra Maria Correia
26
Mullainathan, Sendhil
25
Janssen, Maarten C. W.
24
Kerschbamer, Rudolf
23
Peitz, Martin
23
Inderst, Roman
22
Jang, Soocheong
22
Sattler, Henrik
22
Prayag, Girish
21
Sheth, Jagdish N.
21
Herrmann, Andreas
20
Hyun, Sunghyup Sean
20
Sutter, Matthias
20
Eisend, Martin
19
Fishman, Arthur
19
Homburg, Christian
19
Mittal, Vikas
19
Pelsmacker, Patrick de
19
Postlewaite, Andrew
19
Prentice, Catherine
19
Wansink, Brian
19
Blundell, Richard W.
18
Hildebrandt, Lutz
18
Moraga-González, José Luis
18
Prashar, Sanjeev
18
Wong, IpKin Anthony
18
Ahn, Jiseon
17
Bilgihan, Anil
17
Diehl, Sandra
17
Franses, Philip Hans
17
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National Bureau of Economic Research
113
Springer Fachmedien Wiesbaden
24
American Marketing Association
10
INSEAD
9
Axel-Springer-Verlag
8
European University Institute / Department of Economics
8
Fördergesellschaft Marketing an der Universität Augsburg
7
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
Deutschland / Bundeswehr / Universität Hamburg
5
Erasmus Research Institute of Management
4
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
4
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
4
Verlag Dr. Kovač
4
Center for Economic Research <Tilburg>
3
Nordic Council of Ministers
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Technische Universität Braunschweig
3
Umeå universitet
3
University of Waterloo / Department of Economics
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Books on Demand GmbH <Norderstedt>
2
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Campus Verlag
2
Christian-Albrechts-Universität zu Kiel
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
Edward Elgar Publishing
2
European Marketing Academy
2
Friedrich-Schiller-Universität Jena
2
IGI Global
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
Instituto Valenciano de Investigaciones Económicas
2
International Association for Research in Economic Psychology
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
International Telecommunications Society
2
Maastricht Research School of Economics of Technology and Organizations
2
Macquarie University / Department of Business
2
Peter Lang GmbH
2
RWTH Aachen
2
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Journal of retailing and consumer services
509
Journal of business research : JBR
443
International journal of hospitality management
246
Psychology & marketing
146
International journal of advertising : the review of marketing communications
128
The journal of services marketing
123
Journal of hospitality marketing & management
116
Journal of marketing communications
113
NBER working paper series
112
Journal of travel and tourism marketing
110
Working paper / National Bureau of Economic Research, Inc.
109
Journal of consumer research : JCR ; an interdisciplinary bimonthly
106
NBER Working Paper
100
Management science : journal of the Institute for Operations Research and the Management Sciences
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
99
International journal of contemporary hospitality management
98
Tourism management : research, policies, practice
98
Cogent business & management
95
European journal of marketing : EJM
94
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
83
Journal of advertising research
82
SpringerLink / Bücher
82
Discussion paper / Centre for Economic Policy Research
81
Asia Pacific journal of marketing and logistics
79
International journal of consumer studies
77
International journal of advertising : the quarterly review of marketing communications
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Journal of economic psychology : research in economic psychology and behavioral economics
74
Marketing letters : a journal of research in marketing
74
Journal of marketing research : JMR
71
Services marketing quarterly
70
The service industries journal
70
Europäische Hochschulschriften / 5
69
Journal of promotion management : innovations in planning and applied research
69
The journal of product & brand management
69
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of industrial organization
67
The journal of brand management : an international journal
67
European journal of operational research : EJOR
65
Gabler Edition Wissenschaft
64
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Source
All
ECONIS (ZBW)
20,402
EconStor
176
USB Cologne (EcoSocSci)
97
OLC EcoSci
3
Showing
1
-
10
of
20,678
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articles prioritized
date (newest first)
date (oldest first)
1
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
2
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign
fashion
brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
3
Building
brand
loyalty in e-commerce of
fashion
lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
4
Corporate branding, emotional attachment and
brand
loyalty : the case of luxury
fashion
branding
So, Jing Theng
;
Parsons, Andrew Grant
;
Yap, Sheau-fen
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
Saved in:
5
Temporary love : a love-hate transition among luxury
fashion
consumers in a mediation of
brand
jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
6
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
7
Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan
;
Kim, Minjeong
- In:
The service industries journal
40
(
2020
)
5/6
,
pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
Saved in:
8
Effects of
brand
experience on
brand
loyalty in
fashion
retail business
Pham Thi Lan Huong
;
Ngo Thi Hong
;
Tran Trieu Khai
- In:
Journal of economic development
23
(
2016
)
3
,
pp. 73-88
Persistent link: https://www.econbiz.de/10011647750
Saved in:
9
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
10
The strengths of
fashion
film series : the effects on character empathy and
brand
anthropomorphism
Lim, Heejin An
;
Im, Hyunjoo
;
Lee, Garim
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
Saved in:
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