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Emotion
1985
2,148
Wirtschaftspsychologie
1,925
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1,675
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1,176
Psychology of advertising
1,054
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817
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Raab, Gerhard
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4
Septianto, Felix
4
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3
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2
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Wen, Taylor Jing
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Zott, Christoph
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Alija, Patxi
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International journal of advertising : the review of marketing communications
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4
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3
Marketing : ZFP ; journal of research and management
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SpringerLink / Bücher
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Health marketing quarterly
2
International journal of advertising : the quarterly review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
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Neue Ansätze in Markenforschung und Markenführung
2
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The Sage handbook of advertising
2
The journal of consumer marketing
2
The psychological science of money
2
Working papers / IESE Business School, University of Navarra
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Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Betriebswirtschaftliche Studien
1
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CentER dissertation series / Center for Economic Research, Tilburg University : CDS
1
Corporate communications : an international journal
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1
Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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European Sport management quarterly : ESMQ
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European journal of marketing
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ECONIS (ZBW)
141
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1
Positionierung zwischen Emotionalität und Rationalität
Wiedmann, Klaus-Peter
;
Bausback, Nadine
-
2006
Persistent link: https://www.econbiz.de/10003726339
Saved in:
2
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
Saved in:
3
Multi-sensory branding : a whole body experience
Lindstrøm, Martin
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 87-96)
.
2008
Persistent link: https://www.econbiz.de/10003742826
Saved in:
4
Markenplattformen : Erlebnis für alle Sinne
Linxweiler, Richard
;
Siegle, Alexandra
- In:
Schauplätze dreidimensionaler Markeninszenierung : …
,
(pp. 97-115)
.
2008
Persistent link: https://www.econbiz.de/10003742832
Saved in:
5
Emotional responses to marketing communication
Hansen, Flemming
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 559-589)
.
2009
Persistent link: https://www.econbiz.de/10003766121
Saved in:
6
Neuronale Wirkungszentren der Marke
Kenning, Peter
- In:
Neue Ansätze in Markenforschung und Markenführung
,
(pp. 20-26)
.
2005
Persistent link: https://www.econbiz.de/10003323981
Saved in:
7
Brand Explorer : der neue tiefenpsychologische Ansatz in der Markenforschung ; theoretische Grundlagen
Gutjahr, Gert
- In:
Neue Ansätze in Markenforschung und Markenführung
,
(pp. 27-34)
.
2005
Persistent link: https://www.econbiz.de/10003323982
Saved in:
8
The influencing factors in ad processing : cognitive vs. affective appeals
Ranjbariyan, Bahram
;
Mahmoodi, Somaye
- In:
Journal of international marketing and marketing research
34
(
2009
)
3
,
pp. 129-140
Persistent link: https://www.econbiz.de/10003887286
Saved in:
9
Marken mit In-Game-Advertising emotionalisieren : eine empirische Analyse des Shootingstars der Werbebranche
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Binar, Bernd
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003890563
Saved in:
10
Commercials as context for other commercials : threat or opportunity?
Poncin, Ingrid
;
Derbaix, Christian
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 33-49
Persistent link: https://www.econbiz.de/10003892005
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