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Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi; Mujkic, Alisa - In: The international review of retail, distribution and … 33 (2023) 2, pp. 134-154
Persistent link: https://www.econbiz.de/10014292090
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Getränkemarken und Emotionen : ein Vergleich zwischen Handels- und Herstellermarken anhand der Basisemotionen nach Plutchik
Maurer, Christopher - 2015
Persistent link: https://www.econbiz.de/10011286542
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The impacts of self-congruity and positive emotional experience on positive e-WOM with customer satisfaction as a mediator : study on 4-star hotel consumers in Malang City
Fitriyah, Nadya Lailatul; Sunaryo; Hussein, Ananda Sabil - 2023
Persistent link: https://www.econbiz.de/10014480131
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Relevance of the higher-order brand love prototype in a service context
Rios, Rosa E.; Riquelme, Hernan E.; Sinno, Abdulaziz - In: Review of marketing science 18 (2020) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10012298663
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Effects of retailers' service quality and legitimacy on behavioral intention : the role of emotions during COVID-19
Yang, Kiseol; Kim, Jiyoung; Min, Jihye; … - In: The service industries journal 41 (2021) 1/2, pp. 84-106
Persistent link: https://www.econbiz.de/10012483665
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Psychological mechanisms of brand love and information technology identity in virtual retail environments
Huang, Tseng-Lung - In: Journal of retailing and consumer services 47 (2019), pp. 251-264
Persistent link: https://www.econbiz.de/10011995589
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Shopping in discount stores : the role of price-related attributions, emotions and value perception
Zielke, Stephan - In: Journal of retailing and consumer services 21 (2014) 3, pp. 327-338
Persistent link: https://www.econbiz.de/10010348753
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Customer connections : a cross-cultural investigation of brand experience and brand love in the retail landscape
Leite, Ângela; Rodrigues, Anabela; Lopes, Sílvia - In: Administrative Sciences : open access journal 14 (2024) 1, pp. 1-26
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive landscape. These concepts are pivotal in...
Persistent link: https://www.econbiz.de/10014471086
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Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda; Brandão, Amélia Maria Pinto da Cunha - In: The international review of retail, distribution and … 31 (2021) 1, pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
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Service quality and brand loyalty : the mediation effect of brand passion, brand affection and self-brand connection
Hemsley-Brown, Jane; Alnawas, Ibrahim - In: International journal of contemporary hospitality management 28 (2016) 12, pp. 2771-2794
Persistent link: https://www.econbiz.de/10011610968