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~subject:"Emotion"
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Emotion
Relationship marketing
26,201
Beziehungsmarketing
25,527
Brand management
17,666
Markenführung
17,252
Consumer behaviour
15,986
Konsumentenverhalten
15,913
Persönlichkeitspsychologie
12,778
Personality psychology
12,499
Markenimage
7,648
Brand image
7,557
Customer satisfaction
5,730
Kundenzufriedenheit
5,680
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5,509
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5,507
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4,134
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4,123
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4,029
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3,865
Theorie
3,500
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3,425
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3,089
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3,071
Online-Marketing
2,779
Internet marketing
2,738
Lieferantenmanagement
2,403
Supplier relationship management
2,402
USA
2,255
United States
2,204
Markenpolitik
2,202
Einzelhandel
1,950
Retail trade
1,930
Vertrauen
1,930
Electronic Commerce
1,919
Confidence
1,917
E-commerce
1,828
Marketing
1,779
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1,596
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Undetermined
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273
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260
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Graue Literatur
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Arbeitspapier
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3
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128
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Bagozzi, Richard P.
13
Septianto, Felix
10
Dufwenberg, Martin
9
Han, Heesup
9
Sarkar, Abhigyan
9
Battigalli, Pierpaolo
8
Loureiro, Sandra Maria Correia
8
Ahn, Jiseon
7
Hussain, Khalid
7
Junaid, Muhammad
7
Ashkanasy, Neal M.
6
Hur, Won-Moo
6
Kemp, Elyria
6
Smith, Alec
6
Williams, Patti
6
Babin, Barry J.
5
Barnes, Donald C.
5
Bock, Dora E.
5
Folse, Judith Anne Garretson
5
Groth, Markus
5
Hou, Fujun
5
Häusel, Hans-Georg
5
Orth, Ulrich R.
5
Phau, Ian
5
Qu, Hailin
5
Sarkar, Juhi Gahlot
5
Schils, Trudie
5
Vlachos, Pavlos A.
5
Wehner, Caroline
5
Ahuvia, Aaron
4
Alnawas, Ibrahim
4
Arnold, Rolf
4
Back, Ki-Joon
4
Batra, Rajeev
4
Cai, Ruiying
4
Chebat, Jean-Charles
4
Coleman, Nicole Verrochi
4
Coneus, Katja
4
Fetscherin, Marc
4
Garg, Ruchi
4
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Springer Fachmedien Wiesbaden
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2
Erasmus Research Institute of Management
1
Eric Cuvillier <Firma>
1
FinanzBuch Verlag
1
Goethe-Universität Frankfurt am Main
1
Haufe-Lexware GmbH & Co. KG
1
IGI Global
1
Management-Symposium <DocNet - der Doktorandenverein an der HSG> <6, 2008, Sankt Gallen>
1
Technische Universität Chemnitz
1
Verlag Dr. Kovač
1
ibidem-Verlag
1
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Journal of business research : JBR
73
Journal of retailing and consumer services
57
International journal of hospitality management
54
The journal of brand management : an international journal
43
The journal of product & brand management
35
Tourism management : research, policies, practice
22
The journal of services marketing
20
Journal of business ethics : JOBE
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Psychology & marketing
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
The service industries journal
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
European journal of marketing : EJM
13
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
13
Cogent business & management
12
International journal of contemporary hospitality management
12
Journal of travel and tourism marketing
12
Pakistan journal of commerce and social sciences
12
Asia Pacific journal of marketing and logistics
11
Journal of business and psychology
11
Journal of promotion management : innovations in planning and applied research
11
Marketing letters : a journal of research in marketing
11
Administrative Sciences : open access journal
10
International journal of internet marketing and advertising : IJIMA
10
Journal of business venturing
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of hospitality marketing & management
10
Journal of strategic marketing
10
Journal of vocational behavior
10
Service business
10
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
10
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
European journal of marketing
9
Human relations
9
International journal of market research
9
Journal of managerial psychology
9
Journal of service research : JSR
9
Journal of service theory and practice : JSTP
9
Marketing intelligence & planning
9
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ECONIS (ZBW)
1,931
EconStor
4
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
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1
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
2
Store-evoked affect, personalities, and consumer emotional attachments to brands
Orth, Ulrich R.
;
Limon, Yonca
;
Rose, Gregory
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1202-1208
Persistent link: https://www.econbiz.de/10008696670
Saved in:
3
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
4
Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Saved in:
5
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
6
Brand community and its impact on brand love and repurchase intention in the fashion industry context
Al Khasawneh, Mohammad Hamdi
;
Eid, Dana
;
Safi, Farah
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 88-110
Persistent link: https://www.econbiz.de/10013258245
Saved in:
7
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
8
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
9
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
10
Delight and the grateful customer : beyond joy and surprise
Ball, Joan
;
Barnes, Donald C.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011603069
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