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Factors influencing impulse buying of sports team merchandise in developing country : an empirical investigation

Salman, Mehrukh; Khan, Shamila; Gul, Mohammad Saif Aly - In: Pakistan journal of commerce and social sciences 8 (2014) 1, pp. 185-200

Impulse buying is an immediate urge to make a purchase. Sports enthusiast tends to engage in impulse buying when it comes to sports team merchandise. The paper attempts to investigate what factors lead to impulse buying of sports team merchandise. AMOS was used to compute the variables for...

Persistent link: https://www.econbiz.de/10011926255

Antecedents and consequences of emotional attachment to sport teams brands

Ladhari, Riadh; Cheikhrouhou, Soumaya; Morales Alvarez, … - In: The journal of brand management : an international journal 29 (2022) 5, pp. 454-469

Persistent link: https://www.econbiz.de/10013391020

Unconditioned superstition and sports bar fans

Hanks, Lydia; Zhang, Lu; McGinley, Sean - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 113-131

Persistent link: https://www.econbiz.de/10011453979

Glory out of reflected failure : the examination of how rivalry affects sport fans

Havard, Cody T. - In: Sport management review 17 (2014) 3, pp. 243-253

Persistent link: https://www.econbiz.de/10010401083

The tie that blinds? : developing and validating a scale to measure emotional attachment to a sport team

Dwyer, Brendan; Mudrick, Michael; Greenhalgh, Gregory P.; … - In: Sport management review 18 (2015) 4, pp. 570-582

Persistent link: https://www.econbiz.de/10011411128

Examining the relationship for sport motives, relationship quality, and sport consumption intention

Paek, Bomin; Morse, Alan; Hutchinson, Susan; Lim, … - In: Sport management review 24 (2021) 2, pp. 322-344

Persistent link: https://www.econbiz.de/10012628939

The role of pride feelings in the team and fan community identification processes : an empirical examination in professional sport

Gordon, Brian S.; Yoshida, Masayuki; Nakazawa, Makoto; … - In: Corporate reputation review 24 (2021) 2, pp. 76-94

Persistent link: https://www.econbiz.de/10012500232

Sportscape, emotion, and behavioral intention : a case of the big four US-based major sport leagues

Jang, Wooyoung; Byon, Kevin K.; Yim, Brian H. - In: European Sport management quarterly : ESMQ 20 (2020) 3, pp. 321-343

Persistent link: https://www.econbiz.de/10012256486

Fan empathy as a response to athlete transgressions

Westberg, Kate; Stavros, Constantino; Farrelly, Francis; … - In: Sport management review 23 (2020) 4, pp. 719-735

Persistent link: https://www.econbiz.de/10012295967

Team identification and sports fandom as predictors of fan aggression : the moderating role of ageing

Toder-Alon, Anat; Icekson, Tamar; Shuv-Ami, Avichai - In: Sport management review 22 (2019) 2, pp. 194-208

Persistent link: https://www.econbiz.de/10012013976

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