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Emotion
Consumer behaviour
25
Konsumentenverhalten
25
Decision
7
Entscheidung
7
Personality psychology
7
Persönlichkeitspsychologie
7
affect
6
Theorie
5
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5
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4
Marktforschung
4
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3
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3
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3
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3
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3
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3
emotion
3
Affect
2
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2
Brand image
2
Brand management
2
Communication
2
Decision theory
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Decision under risk
2
Entscheidung unter Risiko
2
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Führungsstil
2
Kommunikation
2
Leadership style
2
Markenführung
2
Markenimage
2
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2
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2
Mobile phone
2
Mobiltelefon
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English
22
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Pham, Michel T.
16
Pham, Michel Tuan
6
Stephen, Andrew T.
5
Avnet, Tamar
3
Lee, Leonard
3
Andrade, Eduardo B.
2
Aydinli, Aylin
2
Faraji-Rad, Ali
2
Geuens, Maggie
2
Gu, Yangjie
2
Melumad, Shiri
2
Chang, Hannah H.
1
Cohen, Joel
1
Cohen, Joel B.
1
De Pelsmacker, Patrick
1
Gorn, Gerald J.
1
He, Daniel
1
Hung, Iris W.
1
Inman, J. Jeffrey
1
Oh, Travis Tae
1
Pelsmacker, Patrick de
1
Sun, Jennifer J.
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Toubia, Olivier
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
HEC Paris research paper series
1
Handbook of consumer psychology
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
Social psychology of consumer behavior
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ECONIS (ZBW)
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1
The lexicon and grammar of affect as information in consumer decision making : the GAIM
Pham, Michel T.
- In:
Social psychology of consumer behavior
,
(pp. 167-200)
.
2009
Persistent link: https://www.econbiz.de/10003812944
Saved in:
2
The nature and role of affect in consumer behavior
Cohen, Joel B.
;
Pham, Michel T.
;
Andrade, Eduardo B.
- In:
Handbook of consumer psychology
,
(pp. 297-348)
.
2008
Persistent link: https://www.econbiz.de/10003716200
Saved in:
3
Rethinking Regulatory Engagement Theory
Pham, Michel T.
;
Avnet, Tamar
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
2
,
pp. 115-123
Persistent link: https://www.econbiz.de/10003860423
Saved in:
4
Affect as an ordinal system of utility assessment
Pham, Michel T.
;
Faraji-Rad, Ali
;
Toubia, Olivier
;
Lee, …
- In:
Organizational behavior and human decision processes : …
131
(
2015
),
pp. 81-94
Persistent link: https://www.econbiz.de/10011422322
Saved in:
5
Feeling the future : the emotional oracle effect
Pham, Michel T.
;
Lee, Leonard
;
Stephen, Andrew T.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
3
,
pp. 461-477
Persistent link: https://www.econbiz.de/10009658075
Saved in:
6
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
7
Consumers’ trust in feelings as information
Avnet, Tamar
;
Pham, Michel T.
;
Stephen, Andrew T.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
4
,
pp. 720-735
Persistent link: https://www.econbiz.de/10009686808
Saved in:
8
A liberating-engagement theory of consumer fun
Oh, Travis Tae
;
Pham, Michel T.
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
1
,
pp. 46-73
Persistent link: https://www.econbiz.de/10013253555
Saved in:
9
Affect as a decision-making system of the present
Chang, Hannah H.
;
Pham, Michel T.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
1
,
pp. 42-63
Persistent link: https://www.econbiz.de/10009777341
Saved in:
10
Relaxation increases monetary valuations
Pham, Michel T.
;
Hung, Iris W.
;
Gorn, Gerald J.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 814-826
Persistent link: https://www.econbiz.de/10009348952
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