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I am in a good mood, but does that affect my self-efficacy? : an experimental study to test the moderation of hedonic and utilitarian motivation
Totawar, Abhishek; Nambudiri, Ranjeet; Nath, Papri - In: International journal of applied business and economic … 14 (2016) 1, pp. 115-140
Persistent link: https://www.econbiz.de/10011547349
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See it, like it, buy it! Hedonic shopping motivations and impulse buying
Činjarević, Merima; Tatić, Kasim; Petrić, Srđan - In: Economic review : journal of economics & business 9 (2011) 1, pp. 3-15
The purpose of this study is to examine the influence of six broad categories of hedonic shopping motivations (adventure,gratification,role, value, social, and idea shopping) and fashion consciousness on consumers’ impulse buying behavior.The online questionnaire was created using LimeSurvey,...
Persistent link: https://www.econbiz.de/10012010496
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Being innovative, fun, and green? : hedonic and environmental motivations in the use of green innovations
Flores, Phil Justice; Jansson, Johan - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 17/18, pp. 1907-1936
Persistent link: https://www.econbiz.de/10014234263
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Personal values and impulse buying : the mediating role of hedonic shopping motivations
Coelho, Filipe; Aniceto, Inês; Bairrada, Cristela Maia; … - In: Journal of retailing and consumer services 72 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014252012
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Rethinking Regulatory Engagement Theory
Pham, Michel T.; Avnet, Tamar - In: Journal of consumer psychology : JCP : the official … 19 (2009) 2, pp. 115-123
Persistent link: https://www.econbiz.de/10003860423
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Gender differences in brand commitment, impulse buying, and hedonic consumption
Tifferet, Sigal; Herstein, Ram - In: The journal of product & brand management 21 (2012) 3, pp. 176-182
Persistent link: https://www.econbiz.de/10009569982
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When hedonic products help regulate my mood
López, Inés López; Ruiz de Maya, Salvador - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 701-717
Persistent link: https://www.econbiz.de/10009579978
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Leisure-service quality and hedonic experiences : singing at a karaoke house as a form of theatre
Wu, Shih-Hao; Huang, Chi-Tsun; Chen, Yi-Fong - In: Total quality management & business excellence : an … 26 (2015) 3/4, pp. 298-311
Persistent link: https://www.econbiz.de/10011300201
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On the relationships among brand experience, hedonic emotions, and brand equity
Ding, Cherng G.; Tseng, Timmy H. - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
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Regulating emotions in advertising : examining the effects of sadness and anxiety on hedonic product advertisements
Kemp, Elyria; Chapa, Sindy; Kopp,. Steven W. - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 135-150
Persistent link: https://www.econbiz.de/10009770257