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Love for logos : evaluating the congruency between brand symbols and typefaces and their relation to emtional words
Salgado-Montejo, Alejandro; Velasco, Carlos; Olier, … - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 635-649
Persistent link: https://www.econbiz.de/10010462628
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What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.; MacInnis, Deborah J.; Tirunillai, … - In: Journal of marketing 83 (2019) 4, pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
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The presentation of brand personality in English-Chinese brand name translation
Cui, Ying - In: International journal of market research 61 (2019) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10012171930
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Enhancing customers' positive responses : applying sensory marketing to the hotel website
Lee, Seonjeong; Jeong, Miyoung; Oh, Haemoon - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 68-85
Persistent link: https://www.econbiz.de/10011879719
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The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang; Yang, Yi; Wang, Qi; Ma, Quingguo - In: Enterprise information systems 8 (2014) 5, pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
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Impulse buying behaviour in cosmetics marketing activities
Wu, Pei-Tzu; Lee, Cheng-Jong - In: Total quality management & business excellence : an … 27 (2016) 9/10, pp. 1091-1111
Persistent link: https://www.econbiz.de/10011687855
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Consumers' identification of corporate social responsibility activity in Taiwan : does it matter for emotional dimension and purchase intention?
Fang, Wenchang; Koh, Tuan-Hoon; Chen, Chun-Shuo - In: International journal of business 22 (2017) 2, pp. 111-124
Persistent link: https://www.econbiz.de/10011690732
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An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh; Bozbay, Zehra; Karami, Azhdar - In: Journal of relationship marketing : innovations and … 20 (2021) 4, pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
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The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima; Sharma, Ashok; Misra, Richa; Jain, Vinamra - In: International journal of electronic business : IJEB 16 (2021) 3, pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
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The impacts of self-congruity and positive emotional experience on positive e-WOM with customer satisfaction as a mediator : study on 4-star hotel consumers in Malang City
Fitriyah, Nadya Lailatul; Sunaryo; Hussein, Ananda Sabil - 2023
Persistent link: https://www.econbiz.de/10014480131